Keurig. Amanda Knapp Mitchell Loewen Silvia Pena Torres.

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Presentation transcript:

Keurig

Amanda Knapp Mitchell Loewen Silvia Pena Torres

Stores Audited Fayetteville: Rogers: Springdale: Wal-Mart Feb 25th Wal-Mart: Feb 26th Walmart: Feb24th Sam’s Club Walgreens Feb 26th Walgreens: Feb 24th Target March 3rd Harps Feb 29 Walgreens Feb 25 Strongests brands included: Green Mountain Starbucks Folgers/Smuckers Gevalia Mccafe

Category Role: Cash Machine exhibiting high gross margin % and sales dollar volume. As a destination category role it requires significant depth, display space along with end caps. High household penetration, High brand loyalty. Sales Dollar Volume

Sales from Marsh:

Harps Garland Ave Harps Colorado rd Walmart MLKWalMart Rogers