Diskusijas seminārs ar Latvijas partneriem , Jelgava

 Priority: Economically competitive and innovative region  Specific cross-border problem or development area to be addressed: Comprehensive bicycle tourism offer development and promotion   Submission deadline of the application:  November 30, 2010   Co-financing: % (differs for the various partners

Route network planning and cooperation Tourism products and infrustructure development Marketing and promotion Eurovelo 10 development

 To create joint bicycle tourism routes’ network within the project (programme) area: ◦ To develop joint network of cycling routes within the project area; ◦ To identify and develop local routes, which join and cover the main tourism destinations and include highligts of regions; ◦ To strengthen cooperation among the tourism stakeholders within the project area (Experience exchange, trainings for tourism entrepreneurs, planners, tourism officers)

 To develop bicycle tourism related products and support further infrustructure developments ◦ To create bicycle tourism related products;( “Bed and bike”, „Train and bike”, „Ferry and bike”): ◦ Development of quality brand „Friendly to bicycle tourists” and it’s pilot implementation in the project area; ◦ To improve (to set up) small scale infrastructure for the cyclists and holiday makers (information stands, resting places, etc.) ◦ To support further development of bicycle routes and roads (technical projects of bicycle roads, resting places, etc.). ◦ To elaborate a feasibility study on the further infrastructure development to meet the needs of cyclists;

 To promote bicycle tourism within the project area and abroad: ◦ Action plan for marketing activities and cooperation for the after-project period to support cycling tourism promotion; ◦ Preparation of bicycle routes map and brochures (in LV, EST, ENG, NL, GER, SWE, FIN languages; for dissemination in the tourism information centres, fairs); ◦ Interactive „Platform” in web (materials, GPS based maps for downloading, etc.); ◦ Participation in bicycle-tourism related exhibitions and fairs; ◦ Tours for journalists and tour operators ◦ Information in the main cyclists journals, web in Germany, Netherlands, Sweden, Finland about cycling offer in the project area;

 To support further development if EUROVELO 10 network in project area: ◦ To identify and fix final version the route in Latvia; ◦ To develop local connections to EUROVELO 10; ◦ To promote the route within the EUROVELO network;