Do You Measure Up? The New Event Standards for Green and Sustainable Events Jaime Nack:Founder and President Three Squares Inc. Michael Vargo:Director, Corporate Special Events The Walt Disney Company

APEX / ASTM Environmentally Sustainable Meeting Standards US Environmental Protection Agency US Environmental Protection Agency Green Meeting Industry Council APEX: Convention Industry Council’s Accepted Practices Exchange APEX: Convention Industry Council’s Accepted Practices Exchange ASTM: An ANSI certified international standard development organization ASTM: An ANSI certified international standard development organization APEX / ASTM Environmentally Sustainable Meeting Standards

APEX Environmentally Sustainable Meeting Standards

What is a Green / Sustainable Event?

Sustainable Event Practices Focus areas: Waste diversion (composting, recycling); Sustainable menu guidelines; Sustainable purchasing guidelines; Energy reduction; Clean (alternative fuel) transportation options; Carbon tracking, analysis and offsets.

Sustainable Event Results The goal is to achieve measurable and long-lasting results at each event, including: Train local volunteers, venue, and catering staff on waste diversion; Train local volunteers, venue, and catering staff on waste diversion; Support sustainable products and services industry (name badges, Support sustainable products and services industry (name badges, binders, audio visual, floral, etc.); Support local farmers via menu selection; Support local farmers via menu selection; lbs or tons of waste diverted from landfill; lbs or tons of waste diverted from landfill; Support local compost sites or provide valuable compost to local Support local compost sites or provide valuable compost to local farms, landscapers, parks, schools, etc.; and, Carbon tracking, analysis and offsets. Carbon tracking, analysis and offsets.

Why do we measure? Calculate total footprint or amount of Greenhouse Gas emissions related to event activities. 1. GHG: Purchase of Verifiable Carbon Offsets Can’t reduce what you don’t measure!

What do we measure? Activities include: Attendee Travel To/From Event Attendee Travel To/From Event Type of Vehicle Type of Vehicle Bus, Metro, Train Bus, Metro, Train Flights Flights Walk, Bike Walk, Bike Production Travel Production Travel Flights - Short, Medium, Long Flights - Short, Medium, Long Rental Cars, Taxis Rental Cars, Taxis Train Travel Train Travel Hotel Nights Hotel Nights Company Vehicles Company Vehicles Deliveries / Packages Shipped Deliveries / Packages Shipped Energy Usage Energy Usage Waste Diversion (lbs of recyclables, compostables, landfill) Waste Diversion (lbs of recyclables, compostables, landfill) Other venue data points (generators, etc.) Other venue data points (generators, etc.)

Six Standards Venue – Environmental Assessment Checklist Venue – Environmental Assessment Checklist Education – Staff, Exhibitors, and Attendees Education – Staff, Exhibitors, and Attendees Communication – Printing vs. / websites Communication – Printing vs. / websites Product – Reusable options Product – Reusable options Recycling – Visible recycling bins Recycling – Visible recycling bins Food and Beverage – Local / Sustainable, Bulk Serve Food and Beverage – Local / Sustainable, Bulk Serve Virtual Event Platforms** Virtual Event Platforms**

Insert Green Meetings PSA Video (Regis and Kelly PSA for Green Meetings and Events)

Case Study: Inception Premiere Produced by:Three Squares Inc. Venue: Hollywood Mann’s Chinese Theatre Challenges: No waste diversion system (recycling or compost). (This would be a 1st!) No waste diversion system (recycling or compost). (This would be a 1st!) Sustainable seafood standard…however, menu listed Hamachi as first item. Sustainable seafood standard…however, menu listed Hamachi as first item. Pledges to support local farmers - however, menu lacked organic and local. Example: Lychees vs. strawberries. Pledges to support local farmers - however, menu lacked organic and local. Example: Lychees vs. strawberries.Results: Menu - sustainable fish only, local produce. Menu - sustainable fish only, local produce. Biodiesel in generators. Biodiesel in generators. Invitations printed on 100% PCW FSC recycled paper with soy inks. Invitations printed on 100% PCW FSC recycled paper with soy inks. Recycled and composted at both venues (theater and after party): 1.84 tons compost + recyclables Recycled and composted at both venues (theater and after party): 1.84 tons compost + recyclables “Fruit is NOT an endangered species!”

What is D23?

Case Study: D23 Expo 2011 Produced by:The Walt Disney Company Venue: Anaheim Convention Center Measures: LEED Certified Venue LEED Certified Venue Exhibitor Participation Exhibitor Participation “What is your booth doing to be green?” – Signage Identified in Each Pavilion “What is your booth doing to be green?” – Signage Identified in Each Pavilion Green Meeting Standards and Recommendations on Backlot Site Green Meeting Standards and Recommendations on Backlot Site Partner with Aramark on food and beverage service for guest concessions and backstage areas Partner with Aramark on food and beverage service for guest concessions and backstage areas Recycle bins throughout exhibit halls and theatres Recycle bins throughout exhibit halls and theatres (ADDITIONAL METRICS TO BE ADDED HERE) (ADDITIONAL METRICS TO BE ADDED HERE)

Trivia Questions

Questions? and…..thank you! Jaime Nack:Founder and President Three Squares Inc. Michael Vargo:Director, Corporate Special Events The Walt Disney Company