Men’s Jeans: A Classic Staple Apparel Kathy Truong Department VS Discount Stores.

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Presentation transcript:

Men’s Jeans: A Classic Staple Apparel Kathy Truong Department VS Discount Stores

JC Penney  -wide variety of brands including designer and private label  -great prices with quality  -huge assortment to better cater to customers in a one stop shop  -multiple departments, services, locations  -ads, coupons, JCP rewards, sales  -customer service, happy returns  -great online shop

 “The original Arizona Jean Company started up in 1990 and became a private denim brand exclusive to J.C. Penny and has now become an independent company of J.C. Penny.”  -flagship store in Wyoming   Levi’s under Levi Strauss & Co. American made international1853   Liz Claiborne 1976 and merged in 2012 under Fifth & Pacific Companies Inc. (Lucky Jeans & Kate Spade) JC Penney

Ross  -more affordable prices  -claims of 60% off department stores  -same name brand designer labels  -wide assortment  -ads  -prices and quantity over quality  -lack online shopping experience  -different location, different assortments

 -mainly favored by women shoppers due to more savings at discount stores  -most research shows men favor quality or name brands over prices, or quickest and easiest shopping experiences possible Ross

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