Khotchatham Narerk (Cake) Public Relations Ajarn Charlie Hill

Catalyst Language Center

Catalyst Language Center is a new language school in Khon Kaen, Thailand. We opened our doors last year, and have spent the last several months getting our programs set up and making sure everything is up and running smoothly. Our main focus is high school students. We provide several programs designed to get them up to speed with the language skills they will need in college. Our strongest selling point is the experience and training of our instructors. Since we see ourselves as being here to serve the community, we strive to keep our fees affordable.

A language school Catalyst Language Center We offer short-term courses and long-term courses, also standardized test preparation classes taught by trained teachers who have experience in teaching from all over the world. The fee is 150 Baht an hour per student We do small class sizes so our students can get individual attention from the teachers. We allow only six students per class. And nobody can beat our prices!

Primary : High school students in the Khon Kaen age between years old Upper middle class The Life Matrix: Digital, free, young spirited People who seek to speak English as second language, Students who aware of how important English language is. Emulator – achiever Learner People who are fans of....(e.g. technology, beauty products) Western and European Culture Secondary: The parents of the high school students Digitally aware The awareness Upper middle class Part of a couple – partner primary target

Objectives - To help students transition successfully from high school to international college - To be seen as the best affordable English school in Khon Kaen Media outlets - local newspaper - social media such as Facebook and Twitter Creating a buzz on social networking - We are giving away a free one-hour class to the first 30 students who make a call to our school and register. Class of consumers - We want to reach the middle class and the upper class consumers.

Giving away free classes for 30 high school students Giving away free writing instruments to those who show up at our language school on the first day opened Giving away free T-shirt with our school logo

CampaignBudget : 30,000 baht Promotional Posters10,000 baht 200 baht per poster for 50 posters. Free Writing Instruments.2,000 baht for 500 packages (Each package contains 2 Pen, 2 pencils, 1 eraser 1 ruler and 1 notebook. All together will cost 40 baht per package) Giving away t shirt with printed Catalyst School logo to students who signed up 12,000 baht (120 baht per t-shirt) Buying a an advertisement space on Facebook6,000 baht Total30,000 baht

The province of Khon Kaen is located in the Northeast region of Thailand. The city also has one of the largest university in the North East, Khon Kaen University

All Native English teachers have a degree in teaching and much teaching experience The programs designed are based on our combined teaching experience, and on time-tested techniques We offer short term courses, long term courses and sstandardized-test preparation courses such as TOEFL, IELTS, etc. We provide very affordable price We only do small size class; only 6 students

Fast track summer program Comprehensive four-year program Standardized-test preparation (TOEFL, IELTS, etc.)

Online Social Media - Facebook Page - Twitter - Instagram