Start ‘em Young: Developing Teens into Lifelong Newspaper Readers Trennia Donohue University of St. Thomas May 18, 2004.

Slides:

Advertisements

Similar presentations

A Media Study Unit. Understand the basic ethical principles and responsibilities of journalists Experience the writing process from a journalists perspective.

Advertisements

Establishing a Benchmark for Evaluating Hazel Net News Linda Peterson University of St. Thomas MBC Final Project May 2007.

Erie Times-News in Education A guide to news-based learning.

A Case Study in Panel Design and Execution Lynne Kerger, The Chicago Tribune Ron Pocs, The Blackstone Group Engaging Consumers in New Product Development.

Presented by Ms. Hardiman and Ms. Jasso. The purpose of Accelerated Reader is to enable powerful reading practice.

Choosing and covering beats to maximize news

Monadnock Ledger Tab Section Research for Franklin Pierce College Ali Considine Kelli Fili Cara Howe Maria Masaitis Leza Olmer.

Daily Record Our Heroes 15 th May 2015, Thistle Hotel, Glasgow.

E-learning in LIS education: satisfaction of part-time LIS students with Omega Marko Tot, young researcher Faculty of Humanities and Social Sceiences,

Newspapers & The Younger Audience Duane Sweep. What’s With Newspapers & Teens and Young Adults The young-adult market is steadily moving away from newspapers.

Hypothesis, Survey, Analysis and Presentation By Teresa Hudson.

Readership Survey 2008 Johnson Survey Research Ltd.

Venn diagrams and Carroll diagrams WALT: How to use Venn and Carroll diagrams.

Ad Campaigns Statistics and other informations. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) “TNS (a global.

Security Day-to-day: User Strategies for Managing Security as a Practical, Everyday Problem Trevor Maynard.

The daily newspaper A fading institution that still drives the journalistic agenda.

LA.com Exclusive Guides Sponsorships. Los Angeles Newspaper Group 8 newspaper web sites in Southern California Impactousa.com 12 Million + Page Views/month.

©2005 Pearson Education Canada Inc.5-1 Chapter 5 Advertising: Media Planning.

About The Collegian The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per.

Intrigued, But Not Immersed: Millennials Analyze the iPad’s Performance as a News Platform International Symposium on Online Journalism Austin, Texas –

Summer Reading Suder Coffee. Summer Reading “Literacy Informational” (background knowledge) Summer Loss and Good Practice Research (Allington, 2012) At-home.

Nursing the Future. –Launch date: 7 th January 2004 –Length of campaign: one year (end 2004)

BROADCASTING #1 way to reach your audience! NOTE BUY MORE TV & RADIO – IT WORKS! NOTE BUY MORE TV & RADIO – IT WORKS!

AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives.

Outline Editorial Content Readership ProfilePenetrationConclusionWeekly SectionsDaily Sections.

Marketing Research Project on : Presented to : Prof. A. K. Halder Group Members : Samik Gupta Siddharth Dixit Kailash Gupta Kalyan Kumar Das.

Leicester Mercury Product Information 1. Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers.

British people watch a lot of television, but this does not mean that they do not reading. They are the world’s third biggest newspaper buyers.

The British Press.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,

A research project conducted by 8th grade students in Family 1 with Mr. Gajewski, Ms. Fadness, Mrs. Witherspoon, and Ms. Ambrosh.

DAILY MAIL. The Daily Mail was founded by Alfred Harmsworth and his brother Harold Harmsworth. The Daily Mail is a British, daily middle market tabloid.

To brand or not to brand? A nonprofit’s question Presented by Michael Walsh May 2004.

The Media Propaganda???. Some Basic Facts About the Media’s Influence in Our Lives: (1997) The average US resident is exposed to approximately 5,000 advertising.

The Sunday Times STM Evaluation © Copyright 2007 The Sunday Times.

Do community newspapers need clear identities? Amy Lindquist December 15, 2005 MBC Program University of St. Thomas.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

Parts of a Newspaper. What is a newspaper? A newspaper is a publication that is printed and distributed, usually daily or weekly, and contains world news,

Readership. Daily newsbrand readership (Print & PC) 000s 5,237 2,726 5,463 1,145 1,026 1,367 2,130 2,138 1,998 3, % +7.2% +23.3% +47.5% +15.4%

Selecting Topics Today’s Class Survey results and personal essay review Selecting topics –Genres of health writing –Popular stories –Idea generation.

DANIELLE LOWE SALISBURY UNIVERSITY NOVEMBER 2011 ELED 408:Literacy Inquiry Project -Classroom Library Observation.

Reaching Reluctant Readers Liz Miller Resource Teacher Rosa Lee Carter ES.

E-Newsletters or Print? Let’s Ask U of M Alumni Susan Diekman.

Made by Bokova Masha Form 8 «V». The press The radio Television.

*SSR* Sustained Silent Reading The ‘why,’ ‘what,’ and ‘how’ of an SSR program.

Recognizing the Hidden Curriculum of Gender Roles The Relationship Between Reading and Gender A Master’s Research Project by Catherine Holland St. Mary’s.

Playing With Youth Their Way! Delphina Pietrangelo and Ann Marie Guilmette Brock University.

Bell Ringer Why must goals be specific and measurable?

Reading on a Tablet Will Increase Comprehension Amongst Struggling 2 nd Grade Readers Nancy Ahmed & Catherine Arias CBSE 7201T Fall 2013.

Readership. Daily newsbrand readership (Print & PC) 000s 4,927 2,664 5,406 1,115 1,006 1,233 1,911 2,103 2,044 3, % +6.4% +31.3% +47.8% +17.6%

Do You Read Newspapers on Sundays?

House of Teen Tearaways Research and Findings. Outline of Research The aim for this brief is to research into different channels on the TV and internet.

SITUATION OF YOUTH IN ZAMBIA The population of Zambia is estimated at 13.3 million of which 64 percent is composed of young people between the ages of.

Outline Editorial Content Readership ProfilePenetrationConclusionWeekly SectionsDaily Sections.

“Legends Never Die” Chris Creech. Creative Brief The average age of a Harley biker is increasing The average age of a Harley biker is increasing Harley’s.

Porn Material “from Japanese people’s point of view” Oktaviano, Haryo Satriya

Informational Text - Cohen and Cowan - Chapter 9.

THE NEWSPAPERS IN BRITAIN MIHAELA GHERASIM JPCF, FIUM.

Readership. Daily newsbrand readership (Print & PC) 000s 1,034 2,059 3,407 1, ,466 5,189 1,034 2,270 4,740 +2% +4% +5% +10% +26% +44% +22% +186%

❧ Felicia Brown Capstone Project. Young Adult Library Services Where is the YA in his development stage? “Que” is in his middle adolescent stage of development.

1 UM-ReadMe.ppt Some Basic Concepts Baby Steps... Section III.

The National Daily Press O Financial Times is o ne of the world's leading business and politics newspapers with a global outlook. It covers the arts and.

Here’s the News. 9 FORM. Answer the questions: WWWWhat is a newspaper? WWWWhat is a magazine? WWWWhy do people buy and read to newspapers.

 Interesting facts  The most popular American newspapers › The Washington Post › The New York Times.

Chapter 5 Advertising: Media Planning

Marketing Plans.

Promoting in Sports and Entertainment

Media Literacy.

Presentation transcript:

Start ‘em Young: Developing Teens into Lifelong Newspaper Readers Trennia Donohue University of St. Thomas May 18, 2004

Declining Readership of Newspapers 72% of adults read Sunday newspaper in % of adults read Sunday newspaper in 2002

Why Study Teen Newspaper Readership? Generation Y Largest generation since Baby Boomers 33.7 million year olds in 2005 Establish reading habits

What are the Options for Increasing Readership? Bring young readers to current paper Develop new products for young readers Chicago Tribune’s RedEye Philadelphia Daily News’ Metro

Research Question Are there changes to the daily newspaper that would increase teen readership?

Research Methodology 3 East Metro high schools Grades surveys Administered in classrooms by teachers

Response 75% response rate, 226 responses 52% male, 48% female 42% were 10 th graders

Where do you get most of your news ? 57% of teens get their news from television.

How often do you read the newspaper? 56% read everyday or a few times a week 80% read at least 1X per week

What sections do you read most often? Sports and Variety/Express 1 st choice. Variety Express Sports Comics

Favorite part of the newspaper? Males chose Sports, females chose movies and fashion.

What’s your least favorite section? Females chose business, males chose fashion.

What days are you reading? Sunday and Friday are most read.

In the next 2 years you will: As adults, teens plan to read about the same. Read the paper a lot more 35% Read the paper about the same 60% Read the paper less5%

Biggest reason for not reading? Comprehension is not an issue. Not enough time/too busy50% Not interested38% Don’t have access8% Too hard to understand2%

What would you like to see more of? Sports and coverage of young people important. More sports 26% Stories on young people22% More photos10%

How would you rate the newspaper? 86% rated excellent, very good, or good.

How is this useful? Developing strategies Teens are reading newspapers Particular sections/days of week are more highly read

Recommendations Target messages to teens in what they are reading Add serial stories to encourage multiple day reading. Promote teen stories in upcoming issues in highly read sections on popular days of the week.

Recommendations Provide news summaries for time- pressed readers Expose teens to newspaper more frequently through teen event sponsorship Sponsor high school sporting events Sponsor fashion events at area malls

Conclusion Research Question: Are there changes to the daily newspaper that would increase teen readership? YES!

Questions?