Public Relations Practice in ASEAN Economic Community: Friendship & Mutual Understanding Among ASEAN PR Practitioners Kathy O’Brien Managing Director 5.

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Presentation transcript:

Public Relations Practice in ASEAN Economic Community: Friendship & Mutual Understanding Among ASEAN PR Practitioners Kathy O’Brien Managing Director 5 th February 2015

ASEAN Economic Community © million people Asia-Pacific hub Single market by end nations Free flow of goods and services Single market and production base An opportunity for us all

Challenge #1 Practical ‘borders’ remain Urban vs rural Language/dialect Customs PR advisors will need complex networks © 20153

Ethical Challenges Transparency Integrity of channels Social justice © 20154

Transparency Fake blog – flog – flack blog Astroturfing ‘Material connections’ between reviewers and brand owners © 20155

Integrity of Channels Corrupting the integrity of ‘channels’ eg media Paying for positive coverage Paying to avoid negative coverage © 20156

Social Justice ‘Obligation to serve the interests of society’ © 20157

Our World is … © complex

A Recommendation Every market: Adopt and share a Code of Ethics © 20159

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