WHO ARE WE ? CENTRE FOR REGIONAL AND TOURISM RESEARCH Development in peripheral areas Research Consultancy work Education Economic analysis and modelling Tourism and Experience economy Peripheral areas/ Islands

PROJECT BACKGROUND

A FEW WORDS ABOUT BORNHOLM Population Declining population Aging population Tourists annually: approx Tradition for arts and crafts New tradition for quality regional foods Bornholm’s different brands Residents´: Snow storms and grey hair Traditional tourists’: beach recreation & sunshine (commercialized) Emerging: urban cool & creative energy (non-commercialized)

INTERNATIONAL SHORT FILM FESTIVAL

BEACH PARTY

SVANEKE BEACHVOLLEY

’SOL OVER GUDHJEM’ GOURMET COMPETITION

WONDERFESTIWALL

THERE’S SOMETHING HAPPENING HERE ON ONE HAND: Demographic challenge: youth are moving away ON THE OTHER HAND: A growing number of activities on Bornholm arranged by, and attended by youth, who have grown up on and moved from Bornholm. THIS IS OUR POINT OF DEPARTURE

PROJECT QUESTIONS Which activities do youth who have moved away from Bornholm participate in on the island? Can we conceptualise these activities as a creative resource for Bornholm? How? To what extent and why is Bornholm chosen specifically as the place to be? What are the motives for the youths’ choice of Bornholm as the locality of their activities?

’PROJECT PARTNERS’ Participants: Arts and Crafts Association Bornholm - ACAB Regional Municipality of Bornholm - BRK: new residents’ guide, Cultural coordinator, Demographic consultant CRT: Ph. D. student, researcher and project manager Workshop and creative process consultant Mapping developer Project partner from East Iceland Project Partner from Vesterålen Wildcards: Student from Central Saint Martins College of Arts & Design, London Student from Roskilde University/ youth-coordinator at BRK Film director and initiator of the event Wonderfestiwall Ph. D. Fellow, board member of the association ‘Baglandet’

MAIN ACTIVITIES IN THE PROJECT Conceptualisation Kick-off meeting, local network of project partners SurveyInterviewsLearning from Vesterålen: best practiceCreative mapping and creative workshop

OPEN-ENDED Methods Networks Relations Discourse Visualization

EFFECTS New perspectives & new discourses -From a traditional peripheral understanding focused on loss of population to a new peripheral concept envisioning ex-locals’ activities as cultural and social resources. These resources support regional re- branding and local development. Long-term effects -We truly wish this project to be a development project, which is open-ended and in constant movement.

QUESTIONS?