SEE HOW REPORTING EMPOWERS TWIN CITY FOODS Adena Ray, Director of IT, Twin City Foods James Thomas, VP Volume Business Unit, SAP

© SAP 2008 / Page 2 1.Introduction – James Thomas, VP, Volume Business Unit, SAP 2.Twin City Foods Success Story, Adena Ray, Director of IT 3.Crystal Reports and Xcelsius solutions 4.Q&A Agenda

Turn data into powerful information

© SAP 2008 / Page 4 Information is not reaching decisions makers Base: 675 US and European business executives and managers Source: BusinessWeek Research Services Gut Feel Decisions All of the time 75% of the time 50% of the time 25% of the time Never Aware of bad decisions managers have made due to insufficient information “Gut Feel” used by >60% of people, >50% of the time Information available for important business decisions Always just the right amount (rare) Usually too much 41% 22% 38% Usually too little 77%

© SAP 2008 / Page 5 IT under pressure… now more than ever

Twin City Foods Success Story Adena Ray, Director IT © SAP 2008 / Page 6

Twin City Foods Overview  Private label frozen vegetable packers (manufacturing)  Privately held, over 60 years old  Aged systems and technology  “Home Grown” applications  Owners recognized the need to modernize and “action-ize” our information systems  Nearly all information was paper-based  Produced “after the fact” from summarized information  Could not typically be reproduced for ad-hoc analysis  Undertook a multi-year project to bring technology forward  New ERP system  Introduced Crystal Reports © SAP 2008 / Page 7

A radical transformation The need for a better reporting system Situation  Paper-based decision making, “rear view mirror” only  No “big picture” view of information  Decisions isolated due to segmented information view  Information not actionable Goal  Proactive information dissemination  Leadership role for information  Information should guide the reader to appropriate action © SAP 2008 / Page 8

Deliver actionable information What we did  Began by initially developing reports to mimic the existing ones  Developed in excess of 1000 reports  After user acceptance, we then began expanding reports to include appropriate actions  For example, Sales Order reports began including notification of late shipments, short shipments  Included costs on reports such as “Unearned Discounts”  Added Crystal Reports Server to begin pushing reports to the appropriate people at the appropriate times  Launched an Executive Information Portal that contains key executive management reports  Began sending automatic notifications to customers and brokers  Developed reports that do accounting reconciliations and identify areas for review  Proactively scan the corporate information for areas that require decisions/action © SAP 2008 / Page 9

Making information a key asset for all users What we are doing today  Focus on moving users away from paper-based decisions to information-based decisions  Requires users to think on a larger scale – how their decisions/actions impact other in the organization  Requires extra thought in the design of reports  Focus on LEADERSHIP  Lead the users into decisions by gathering the associated information and providing it to them  Currently deploy reports in multiple methods  Standard requested report  Scheduled (push information to the user)  Also used for customers/brokers  Scheduled publish at Intranet site © SAP 2008 / Page 10

360-degree view of our business Executive Information Portal © SAP 2008 / Page 11

Measuring our success Metrics  Increased profitability  Reduced/redeployed head count  Reduced time to conduct mock recall  Overall organizational effectiveness © SAP 2008 / Page 12

What’s next?  Retraining/education continues to evolve the organization  Expansion of the Executive Information Portal  Addition of departmental portals No doubt that it we will continue to grow on the Crystal Reports foundation that we’ve built © SAP 2008 / Page 13

Crystal Reports and Xcelsius System Friendly, Budget Friendly Solutions Crystal Reports Easy to Implement & use Safe investment Budget friendly Comprehensive & integrated Crystal Reports Server Why Crystal Reports and Xcelsius solutions?  Complements existing technologies to maximize your IT investments  Simple to use and easy to deploy in any environment  Make information pervasive in your organization and reduce IT cost  Safe investment in a leading technology ready to support your business growth  Best value for reporting and visualization on the market today © SAP 2008 / Page 14 Xcelsius Present Xcelsius Engage / Server

Bring success to your organization…  Improve decision making with interactive reports and dashboards  Deliver information that is easy to understand and use  Manage your business by the numbers  Reduce IT costs © SAP 2008 / Page 15

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© SAP 2008 / Page 17 Questions?

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