Marketing Best Practices for Farmers & Farmers’ Markets.

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Presentation transcript:

Marketing Best Practices for Farmers & Farmers’ Markets

What is in it for You?

Best Practices How do customers select their farmers?

Best Practices Why some vendors do better?

Best Practices What is Market management role?

What is market management’s role? Best Practices

How do customers select farmers?

Presentation

Communication/Interaction

Sampling

Catchy, well placed signage

Formulate a unique identity - distinct from your neighbor Creating Catchy Signage

Develop market goals –3 years

Determine your message

What each customer needs to know about you AND your products

Catchy Signage

Why do some vendors do better than their equals?

Presentation

Clearly displayed prices

Inviting Set up – toward people, not an enclave of you

Communication 1. Actively engaging people

Communication 2. Our products are an extension of who we are 1. Actively engaging people

Communication 2. Our products are an extension of who we are 1. Actively engaging people

Communication 3. Give people an opportunity to connect 2. Our products are an extension of who we are 1. Actively engaging people

Communication 3. Give people an opportunity to connect 2. Our products are an extension of who we are 4. Think of new ways to eat veggies, fruits recipes; suggestions 1. Actively engaging people

Educate Each time you interact

Educate Each time you interact About your approach

Educate Each time you interact About your approach Your philosophy on growing

Educate Each time you interact About your approach Your philosophy on growing Share photos of your farm, animals, pasture, trees on a photo board; keep fresh looking

Retail Front Decide your layout & product presentation Clearly printed and large banners Farm name & logo displayed Clean, Maintained Canopies A-Frame signs for front of canopy

What Role Does Social Media Play?

Post updates of farm / art status and progress pictures

Announce products coming to market and at market; post pictures

Consider a video tour

Ask for the SALE!

What role does Market management play?

Catchy, well placed signage

Create a celebratory atmosphere

Inviting Set up – outward to people, sharing information

Accept WIC dollars & SNAP

Social Media Plays a Role

Social Media Follow us: on Lady Farmers Markets website milkladymarkets.org Lady markets

Kids Activities

Music & Demos at the Market

Young Entrepreneurs Program CJ’s Organic LemonadeHenry’s Wreaths