Welcome Go SOLAR Outreach Committee Meeting September 12, 2012
Target Audience for Public Relations Campaign October – February 2013 Residents and businesses owners Share Go SOLAR information at all their city community events, board advisory meetings, chambers of commerce, etc. Visit Partner Resources for all marketing materials
Target Audience for Trainings and Workshops City Name: _______________City PIO Name: ________________ Training ProgramTarget AudienceExisting city distribution lists or resources On-line Permitting Training – Building Officials Building Officials Zoning Officials Plan Reviewers Inspectors On-line Permitting Training - Solar Contractors and Customers Solar Contractors General Contractors Electrical Contractors Solar Rights Workshop HOA’s of Single Family Residential Communities Small Businesses (No High Rise/Multi-Family) Solar Financing WorkshopSingle Family Residential Small Business October – December Please submit your information!
Coordination Work collaboratively with partners to use the marketing materials we develop to reach target audiences. Examples of how partners will do their part: Include information and articles into their e-newsletters blasts Hang posters in each partner city Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/ workshop location(s).
Cities Interested in Planning Events - Zones North Zone Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach, Unincorporated Broward County Central Zone Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale, Oakland Park, Tamarac, Sunrise South Zone Dania Beach, Davie, Hallandale Beach, Miramar
Locations – Cities that Offered Their Facilities North Zone Coconut Creek, Deerfield Beach Central Zone Fort Lauderdale, Sunrise South Zone Miramar, Davie
Meeting Dates Suggested Dates for Partner Cities Community Events October – February 2013
Marketing Materials Displays / Exhibits Bus Signage / Advertising Radio public service announcements Promo items Specific flyers for HOA, Standardized Permitting, Financing, and Interconnection. PowerPoint presentations
Marketing Materials Electronic newspaper banners Fact sheets Social media Web hot buttons / web banners / plasma displays Press releases and articles blasts with Go SOLAR information Go SOLAR e-newsletter (recognition of partners)
Go SOLAR Website
In-kind from the Cities Please provide the hours you spend on Go SOLAR to your city’s Point of Contact.
SolarFest 2013 We need your help. Join the SolarFest Planning Committee.
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