Position company to acquire desired business image 4.05

VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS FACILITY 1.Accessibility 2.Trade area/drawing radius (surrounding businesses) 3.Parking 4.Surrounding area

5. DESIGN/LAYOUT Respond to customer expectations for ADEQUATE FACILITIES – Example: More female restrooms than male to alleviate long lines for female restrooms 6. AMENITIES TRAFFIC PATTERNS – Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi

PERSONNEL MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees Maintenance Staff Parking Staff Ushers Ticket Sale Staff Concession Staff SENSE OF SECURITY Venues have a responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY – If a facility is not secure, people will not attend to avoid dangerous situations

EXPLAIN AND SELECT VENUE SIGNAGE 4.06

PURPOSE of SIGNAGE INCREASES BRAND AWARENESS – Ex: Logo signage on outfield stadium wall during televised game Provide useful information to audience Keep audience engaged Increase revenue through PROMOTIONS – Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

TYPES of SIGNAGE Banners Dasher Boards Floor graphics Sideline billboards A-frames ELECTRONIC MESSAGE BOARDS Rotational courtside messages

LOCATION of PROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS – Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire

What promotional signage do you see?

“You Do” 1.Choose a company to advertise for 2.Select a venue of whose signage to use for the advertisement – MUST have same target market for company and venue 3.Select what type of signage to use 4.Select the location of the signage 5.Create a visual graphic of what your signage will look like