Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types.

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Presentation transcript:

Pencil Skirt 2012 Prediction

Target Market Girls Women All Income Levels Retail or Office Workers All Body Types

Customer Profile Career minded Practical shopper Fashion forward Fun, Flirty, Energetic Confident Independent Ambitious

History of the Pencil Skirt Christian Dior Versatility Evolution Consistency

Fabric

Style

Color

Prediction Increased Sales Brighter Colors More Prints

Works Cited end-Forecasting-Spring html content/uploads/2008/02/hayden-panettiere- white-top-black-pencil-skirt-look.jpg content/uploads/2008/02/hayden-panettiere- white-top-black-pencil-skirt-look.jpg

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