Brave New World Characters

Bernard Marx Karl Marx: father of communism (the economic system of equality) George Bernard Shaw: playwright in England who wrote plays dealing with social issues

Benito Hoover Benito Mussolini Founder of Fascism (a political philosophy, movement, or regime that exalts nation and often race above the individual and that stands for a centralized autocratic government headed by a dictatorial leader, severe economic and social regimentation, and forcible suppression of opposition) Leader of Italy from 1922 to 1943. Allied Italy with Nazi Germany and Japan in World War Two

Benito Hoover cont. Herbert Clark Hoover August 10, 1874 – October 20, 1964   31st President of the United States (1929–1933). Rejected receiving a salary due to the dire economic situation in the US.

Mustapha Mond Mustapha Arabic for “The Chosen One” Mond: Meaning “world”

Ford Henry Ford The father of the automated assembly line

Helmholtz Watson Helmholtz “The second 50 years of the nineteenth century saw monumental advances in contemporary physics, which were largely initiated by the formulation of the principle of the conservation of energy by Helmholz. This principle states, in effect, that the total amount of energy in any given physical system is always constant, that energy quanta can be changed but not annihilated, and that consequently when energy is moved from one part of the system, it must reappear in another part.” http://www.iep.utm.edu/freud/#H3 (human personality is also an energy-system, and that it is the function of psychology to investigate the modifications, transmissions and conversions of psychic energy within the personality which shape and determine it. This latter conception is the very cornerstone of Freud’s psychoanalytic theory.)

Helmholtz Watson cont. Watson “proposed the idea of an objective psychology of behavior called "behaviorism." He saw psychology as the study of people's actions with the ability to predict and control those actions. This new idea became known as the behaviorists theory.” Some saw his view as too simplistic, that behaviors are reactionary and do not involve thought. He turned to the study of human behaviors and emotions. . . He wanted to develop techniques to allow him to " condition and control the emotions of human subjects.' " His famous study for this was called the Little Albert Experiment in which he theorized that children have three basic emotional reactions: fear, rage, and love. He wanted to prove that these three reactions could be artificially conditioned in children. Watson used a little boy named Albert to test his theory. He repeatedly presented Albert a rat in conjunction with a sudden, loud noise to classically condition fear of the rat. This conditioned fear was then shown to generalize to other white furry objects, including a Santa mask and Watson's own white hair (Watson & Rayner, 1920). After leaving Johns Hopkins University, Watson went into the advertising business. He wanted to use his scientific theories of behaviorism and the emotions of fear, rage, and love to improve the effects of advertising on the "animal" or what we know as consumers.