Developed by Comtech Services, Inc. 1– 1 Examining Strengths and Weaknesses

Developed by Comtech Services, Inc. 1– 2 SWOT Analysis Strengths Weaknesses Opportunities Threats

Developed by Comtech Services, Inc. 1– 3 Strengths an area in which you have achieved a high level of proficiency 1ST

Developed by Comtech Services, Inc. 1– 4 Strengths It is important to identify real, not imagined strengths. Don’t suggest an item as a strength that is based on a current fad or buzzword that is popular. Look hard at your organization and find your real strengths, even if all the managers and staff do not agree.

Developed by Comtech Services, Inc. 1– 5 Weaknesses an area in which you are not proficient or are vulnerable to your competitors

Developed by Comtech Services, Inc. 1– 6 Weaknesses Again, be honest. If lack of training or skills is identified, don’t shy away from writing them down to keep from making people uncomfortable. Only by identifying weaknesses can you develop a good strategic plan for achieving your goals.

Developed by Comtech Services, Inc. 1– 7 Opportunities a trend or event that may have a positive effect on your organization if you address it properly

Developed by Comtech Services, Inc. 1– 8 Opportunities Opportunities can be weaknesses in the products, services, and skills of your competitors. They may be things you have in place that will move you more quickly ahead or work to your advantage. Even a well organized and constructed budget may be an opportunity.

Developed by Comtech Services, Inc. 1– 9 Threats a trend or event that may have a negative impact on your organization if you don’t address it soon

Developed by Comtech Services, Inc. 1– 10 Threats You have to hold your pride in check and honestly survey the situation. Do you have competitors who are already ahead and pulling away? Are there corporate issues that will keep you from reaching your goals? Do you lack resources or commitment that will be critical? Do you have the wrong people entrenched in jobs?