Assistance Dogs Australia SWOT Assistance Dogs Australia SWOT analysis - Assistance Dogs Australia

Strength ADA provides custom dogs training for specific disabilities and needs. Only organization accredited by ADI. A national charity providing dogs free of charge to our recipients. This is not the case with all organizations. Social – Welfare Friendly Organization SWOT analysis - Assistance Dogs Australia

Weakness It’s hard to differentiate assistance dogs from guide dogs The Lack of Brand Identity and awareness Limited Coverage in Australia Young Age Charity organization which is less influenced to the perception on public having for charity Lack of financial support Insufficient dog trainers and volunteers SWOT analysis - Assistance Dogs Australia

Opportunities Re - positioning the brand personality and status in order to get recognized. Getting more moral and financial support from individuals , governments and corporations. Attract more volunteers and dog trainers Educate the public through various forms of advertising in understanding the difference of their dogs capabilities and how they are equally valuable to the recipients SWOT analysis - Assistance Dogs Australia

Threats Too many direct and indirect competitors that provide services for the disabled General perceptions about guide dogs The Demand exceeds the supply of dogs Costly and time consuming dog training Global economic downturn Incredulous potential donors and participants SWOT analysis - Assistance Dogs Australia

SWOT analysis - Assistance Dogs Australia

SWOT analysis - Assistance Dogs Australia