A tool for assessing the feasibility and impact potential of Rare project plans BRAVO: Barrier Removal Assessment and Viability Overview Baima Snow mountain Reserve Pride Campaign Economics Technical Cultural/PoliticalImpact & Metrics Assessment of costs, funding/revenue sources and potential income substitution factors related to the specific Barrier Removal Solution Assessment of technology availability, training required, and the effectiveness of organizational partners involved with the Barrier Removal Solution Assessment of Barrier Removal Solution drivers and barriers that arise from cultural norms and political landscape Assessment of the overall impact of the Barrier Removal Solution and the viability of current metrics to measure that impact

BRAVO: Executive Summary What: Summarize in less than 100 words: In order to reduce the threats of Yunnan golden Monkey and it’s habitat, we need to reduce over-consumption of fuel wood in the communities. We choose Duosong village in Xiaruo community as the pioneer village to promote solar water heater. Baima Reserve carried many alternative resources project, and solar water heater was the most popular and effective project. Who: Summarize in less than 50 words: After the first stakeholder meeting, Diqing Forestry Bureau promise to support the project, and the local communities willing to spend money on self-finance part. When: Summarize in less than 75 words: Solar water heater will be installed in the community during the 3 rd phrase of pride campaign, and more villages will be covered from then on. How: Summarize in less than 75 words: Diqing Forestry Bureau promise to support the project, the project fund will be shared between Rare and Diqing Forestry Bureau, and the local communities willing to spend money on self-finance part. The solar water heater’s brand, price will be decided by Diqing Forestry Bureau and Rare. BRAVO Scores Feasibility Score: 3.95 Impact Score: 3.83

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 3 Criteria ExplanationScore Costs Preliminary projected costs(CNY) Project preparation stage: survey, pioneer village visiting. Purchasing stage: transportation: ; food and accommodation: /person /day ×2person×4days= solar water heater: ×100= Installation stage: install fee: 80.00/person/day×8person= Evaluation stage: Transportation: 50.00/person/day×3days×3person=450.00; food and accommodation: 80.00/day/person×3days×3person= Budget : Predictability of cost burden 1 = Costs are ambiguous and unpredictable; 4 = Costs are predictable and manageable Costs are predictable and manageable 4 Cost per behavior changed (ie per person in target audience How much will you spend per person, in your targeted audience for behavior change? For instance, if your barrier removal strategy costs $100,000 and you are targeting 1000 fishermen, than figure is $100 per fisherman. $ Average Score 1-4 BRAVO Drafting Guidelines Economics (1 of 3)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 4 CriteriaExplanation Score Revenues Description of revenue streams Fundraising : CNY Sources: Diqing Forestry bureau energy station CNY Sources: Community Self-finance CNY sources: Baima snow mountain Reserve Earned income total: CNY Sources: (Give $ figures in US dollars). The capital and recurrent costs listed in the previous slide may be sourced from grants or loans or perhaps from earned income (i.e. the sale of stoves). List existing and potential sources of funding including amount and source. Percentage of total cost available 1: 0 – 25% 2: 25 – 50% 3: 50 – 75% 4: 75 – 100% 63.4% Diqing Forestry bureau energy station promise to support the project. 3 Likelihood of fundraising success 1 = Very low likelihood of raising the necessary funds; 4 = Likelihood of raising necessary funds almost a certainty Likelihood of raising necessary funds almost a certainty 4 Fundraising timing Provide estimated time (in years and months) needed to raise funds not currently available. If timing of available funds is critical to the success of your project then write narrative of any timing issues that might be important to consider. We can start to use the rising fund on time. Funding Alignment 1 = Funding timeline is not aligned with project timeline; 4 = Funding timeline is well-aligned with project timeline Funding timeline is well-aligned with project timeline 4 Sustainable Funding 1 = Unsustainable funding source; 4 = Very sustainable funding source We need to negotiate with Diqing Forestry bureau energy station on provide sustainable funding for solar water heater project. 3.5 Profit/(Loss) Difference between Revenues and Costs What is your Total Revenue minus Total Costs? Describe how you will handle the difference: CNY( Barrier removal fund provide by Rare) Average Score 3.6 BRAVO Drafting Guidelines Economics (2 of 3)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 5 CriteriaExplanation Score IncomeSubstitution (ifapplicable) New income source relative to old income 1 = Income source is reduced by 20% or more; 4 = Income source is increased by 20% or more (Use 1-4 scale) If income substitution is a key barrier, and barrier removal involves providing an alternative form of income for community members, indicate whether or not the alternative income will exceed former source of income. Provide details on new income source and programs, infrastructure, and support that need to be in place to help secure alternative income source. 1-4 New income source sustainability 1 = New income source is unsustainable; 4 = Income source is highly sustainable (Use 1-4 scale) Describe details around the dependability of the alternative income and its sustainability in the long term. Provide details on the needed support, structures, organizations needed in order to increase probability of sustainable income from alternative income source. 1-4 Average Score 1-4 BRAVO Drafting Guidelines Economics (3 of 3)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 6 Criteria Explanation Score Technology Attainability & Availability 1 = Technology and/or required assistance needed is unavailable; 4 = Technology is attainable and third-party assistance, if required, is available Diqing Forestry Bureau energy station will take charge of installation solar water heater. 4 Technology assistance 1 = Technology assistance is required, yet not available; 4 = Technology assistance is significant and available Technology assistance is significant and available 4 Appropriate for circumstances 1 = Available technology is not appropriate for circumstances; 4 = Acquirable technology is suited for circumstances Acquirable technology is suited for circumstances, solar water heater will provide hot water for cooking which will reduce consumption on fuel wood, improve personal and family hygiene. 4 Average Score 4 BRAVO Drafting Guidelines Technical (1 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 7 Criteria Explanation Score Capacity / Organizational Ability Barrier Removal Partner support 1 = BR Partner does not exist or is not willing to support the project; 4 = There exists a willing Barrier Removal Partner Diqing Forestry bureau energy station promise to support the project, and we are negotiating with Diqing Agricultural Resources Development Bureau and Poverty-relief office to get their support. 4 Barrier Removal Partner’s ability to drive change 1 = BR Partner lacks a track record of driving behavior; 4 = BR partner has a proven track record of driving behavior Diqing Forestry bureau energy station provide solar water heater project in the communities every year, accompany with governmental fund support, and local communities leader support. 4 Budget planning and cost efficient execution 1 = BR Partner has not demonstrated sufficient budget planning skills and cost efficient execution of plans; 4 = BR Partner has proven proficiency in budget planning and cost efficient execution of past plans Diqing Forestry bureau energy station has proven proficiency in budget planning and cost efficient execution of past plans 4 Average Score 4 Other Partners Other critical partners 1 = Other partners do not exist or will not be impactful 4 = Other partners are available and capable of assistance we are negotiating with Diqing Agricultural Resources Development Bureau and Poverty-relief office to get their support. 3.5 Average Score 3.5 BRAVO Drafting Guidelines Technical (2 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 8 Criteria ExplanationScore Community Leadership Leaders and influencers in the community 1 = Dearth of strong leaders and influencers in the community; 4 = Visible leaders with clout to drive behavior The local village leaders are able to drive behavior 4 Leadership willingness to endorse 1 = Unwilling to get on board with project; 4 = Firm commitment from leadership to help drive change efforts The local village leaders are able to help on behavior change, but they are also concern about the villagers' self- finance part. 4 Average Score 4 BRAVO Drafting Guidelines Cultural/Political (1 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 9 Criteria Explanation Score Political Environment Current legislative and legal landscape 1 = Legislative and legal restrictions will hamper efforts; 4 = Legislative and legal framework will aid program Legislative and legal framework will aid program 4 Ability to drive legislative change 1 = Lack of knowledge regarding political environment and unclear timeframe for advocacy; 4 = Depth of political knowledge and ability to push for appropriate changes within a given timeframe We don’t need to drive legislative change 3.8 Average Score 3.9 Values and Norms Assessment of norms 1 = Plan is unconcerned with political and cultural norms 4 = Plan assesses and takes into account the values and norms governing the political and cultural environment Solar water heater took the fancy of local communities. Plan assesses and takes into account the values and norms governing the political and cultural environment 4 Ability to address normative obstacles 1 = Normative obstacles are too formidable to be overcome; 4 = Obstacles are manageable and a clear tack to address them is employed Local communities use fuel wood on cooking and heating, especially cooking for pigs. solar water heater will reduce over-consumption fuel wood. Obstacles are manageable and a clear tack to address them is employed 4 Average Score 4 BRAVO Drafting Guidelines Cultural/Political (2 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 10 Criteria Explanation Score Conservation Impact Likelihood of conservation impact 1 = Conservation impact is unlikely to be achieved; 4 = Conservation impact is very likely to be realized Solar water heater will reduce 20% consumption of fuel wood, conservation impact is very likely to be realized. 4 Impact sustainability 1 = The conservation impact goal is unlikely to be sustained in the long-term; 4 = The impact goal should be viable in the long-term In the long-term, if we promote more alternative resources project in other communities, and the solar water heater can be used for 9-10years, the impact goal will be viable. 4 Average Score 4 BRAVO Drafting Guidelines Impact and Metrics (1 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 11 Criteria Explanation Score Tipping Points 1 st Tipping Point List tipping points. If more than one list each step in the process that leads to a concrete, measurable Conservation Result. This section should clearly and concisely articulate each step in the process that leads from the adoption of a Barrier Removal strategy to the Conservation Result, including metrics to be used, evidence that the tipping point will result in meaningful achievements regarding sustained conservation of biodiversity. For example if a forest can sustainably produce 100 tons of fuel wood without any damage to it, but currently 200 tons are being removed. How many fuel efficient stoves need to be put into usage to reduce fuel wood usage by 100 tons. What does this mean in terms of numbers of families adopting etc, etc. If unknown, write unknown nd Tipping Point rd Tipping Point 1-4 Average Score 1-4 Metrics Measurable outcomes 1 = The program lacks clear metrics or are difficult to measure; 4 = The program has established clear, measureable metrics In order to measure the outcomes of the project, we will conduct questionnaire survey before and after the survey. 3.5 Average Score 3.5 BRAVO Drafting Guidelines Impact and Metrics (2 of 2)

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 12 CategorySubcategoryScore Average Category Score Feasibility Economics Costs Revenues 3.6 Income Substitution Technical Technology Capacity / Organizational Ability 4 Other Partners 3.5 Cultural / Political Community Leadership Political Environment 3.9 Cultural Norms 4 Feasibility Score 3.83 Impact Impact and Metrics Conservation Impact Tipping Points 4 Metrics 3.5 Impact Score 3.83 Barrier Removal Assessment and Viability Overview (BRAVO) Composite Score Enter average scores in the right hand column. Then take the feasibility score and enter it into Miradi and the Impact score and enter it into Miradi. Where either score is below X for either feasibly or impact, consider the strategy to be inappropriate and assess the need to conduct a second BRAVO that reviews a different strategy.

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 13 BRAVO Drafting Guidelines Risk Factors Risk FactorsConsequenceMitigation Strategies 1.Part of villagers couldn’t provide self-finance part; 2. scale of the project didn’t meet Diqing Forestry bureau requirement; 3. Lack of running water 4. Lack of maintain skills on solar water heater 1. The project couldn’t carry out ; 2. We will loose the most important BR partner; 3. We need to spend more money on running water, especially for the water pipes, otherwise we couldn’t carry out project; 4. Shorten solar water heater life, and also bring negative influence to the project. 1. The local government provide small load to the villagers, or we can choose the villagers who can provide self-finance part to join the project; 2. Negotiate with Diqing Forestry bureau, look for more BR partners or reduce the scale of the project; 3. We try to solve the problem together, if the problem couldn’t be solved, we need to change another campaign site; 4. Provide training to villagers on how to use and maintain solar water heater. List any risk factors, consequences and mitigation strategies that may need to be adopted.

Confidential Copyright © 2008 Monitor Company Group, L.P. — Confidential — XXXCAS-COD-Prez-Date-CTL 14 BRAVO Drafting Guidelines Authors and approvals List BRAVO authors and their affiliation SinazhuomaBaima Snow mountain Nature Reserve Wang ShuwenAlternative resources expert