WHY CSR NEEDS HR WILL MARRE U ghtRocket.com

If yo U are not committed need what yo U are doing? why does the world to Change the World…

S USTAINABLE E NVIRONMENTAL, TO C ONTRIBUTE TO B USINESS C OMMITMENT S OCIAL, AND E CONOMIC B ENEFITS. CORPORATE SOCIAL RESPONSIBILITY

We will no longer tolerate the destruction of our environment or the exploitation of our lives as necessary for progress.

Being viewed as environmentally or socially irresponsible is viewed as one of the most dangerous strategic threats of our time. Source: McKinsey & Co.

80% of young Americans want to work for companies that directly contribute to society. 84% of executives now believe business should directly contribute to solving social and environmental problems. 70% say they are not sure what to do.

Now is the opportunity for leaders to redefine their business as “special” organizations redesigned to create our best future.

What companies are doing: Random Acts of Giving Under Communicating Non-Strategic Volunteering

1.Brand Reputation 2.Employee Retention & Recruiting 3.Increasing Employee Capability The Big Opportunity 90% want business benefits. 90% 14% feel successful they’re getting business benefits. 14% 20% feel successful they are achieving social goals. 20%

INDUSTRIAL AGE CAPITALISM TURNS THINGS INTO MONEY

Industrial Age Capitalism Profit PeoplePlanet

INDUSTRIAL AGE CAPITALISM in the Information Age doesn’t work.

GIVE GROW GAIN Public Relations Vision is a Metric Acquire, Fire, Divest Leadership of the Past

Industrial Age Capitalism in the Information Age Doesn’t Create Sustainable Value. Profit PeoplePlanet

Corporate Social Responsibility is incomplete thinking.

Corporate Social Responsibility is Incomplete Thinking. Profit PeoplePlanet ??

GIVE GROWGAIN Improve the Quality of Everyone’s Life. Unique Value Advantage Innovation to Benefit Humanity. Leadership of the Future

Socially-Strategic Enterprise is the Greatest Economic OPPORTUNITY in World History.

Socially-Strategic Enterprise Creates Sustainable Abundance. Profit PeoplePlanet

“Not Just-for-Profit” Enterprise Will Save the Future Sustainable Abundance Profit Unique Value Advantage ??

The leader ethic of CSR is becoming the NEW leadership model for all 21st Century Leaders.

REALeadership R R - I am R esponsible… for all my choices. E E - E thics means I seek the Greatest Total Value. A A - A bundance can only be created when its sustainable. L L - Each of us has a personal L egacy… A unique impact.

Growing Socially-Strategic Leaders Social Strategic Leadership Social Entrepreneurship Social Activism Social Awareness Self Focused

The Single Greatest Driver of CSR Reputation Strategic Engagement Pay & Benefits Growth & Development How employees are treated within CSR Company!

What Employees Want that Impacts Performance I - I Matter …… Real Time Feedback C - Challenge…. Sustainable Abundance A - Action……. Rapid Learning Cycles N - Identity… New experiences, skills, abilities

Socially-Strategic Leadership Business Development CSRCause Marketing Value Innovation Corporate Giving Volunteering Non-Profit Partnerships Talent Recruitment Development

HR as Socially Strategic Leader Articulate Need & Opportunity Recruit Senior Executive Sponsor Facilitate Action Process Facilitate Coordinated Action

Confusion to Clarity in 90 Days Define H.R. Objectives Recruit Executive Sponsor Enroll Key Cross Functional Colleagues Audit Current State Roadmap to Socially-Strategic Enterprise Brand Reputation Unique Value Advantage Talent Strength & Commitment Talent Recruiting & Development Corporate Giving Non-Profit Partners Cause Marketing PHASE ONE

Confusion to Clarity in 90 Days Socially-Strategic Vision Workshop Roadmap to Socially-Strategic Enterprise Anonymous, Real-Time Input External Thought Leaders, Non-Profit Leaders Practical Examples Vision Teams…. Socially Strategic Vision PHASE TWO

Confusion to Clarity in 90 Days Socially Strategic Vision Adoption Roadmap to Socially-Strategic Enterprise Socially Strategic Leadership Team Internal/External Testing/ Selection VISION ELEMENTS: Communication/Branding Strategy H.R. Strategy CSR Strategy Action Plan Implementation PHASE THREE

WE HAVE ONE LEGACY. A Healthy Planet with Healthy People.

YOUR DREAM MATT ERS! What are we trying to accomplish?