3MARKET Corporate Social Responsibility Seminar Dave Newton Chief Executive West Itchen Community Trust
CSR - A Two-Way Street £ £ SOCIETYBUSINESS
The Triple Bottom Line Environmental Social Economic
Levels of Commitment ReactiveProactiveCompliantEvasive ETHICALUNETHICAL 1234
Types of CSR activities Business basics Commercial initiatives in the community Community investment Charitable gifts Long term strategic involvement in the community Intermittent support to a range of good causes Activities in the community usually aimed at increasing sales Running core business activities in a responsible manner
Drivers for CSR Positive: Brand Talent Reduce Investor Risk Goodwill Cost-effective Business Tool
Drivers for CSR Negative: Risk to Reputation License to Operate Duty of Care Directors Duties Carbon Tax?
CSR & Social Enterprise £ Business Society CharityCharity Shop Social Enterprise Ethical Business Business Enterprise Ethics
Social Enterprise V CSR Private Sector: Financial return for Investors Social Sector: Social Change for Beneficiaries
Social Enterprise & CSR Benefit for Private Enterprise: Improved Social or Environmental Impact CSR integrated without additional 'grants' Benefit for Social Enterprise: Increased customer base Increased profits Greater impact