MARKETING, BRYLEE FARM PERSPECTIVE LOW, QUEBEC APRIL BRIAN MALONEY

Introduction Marketing: The process of communicating the value of product or service to a consumer for the purpose of selling that product or service

4 P’s of Marketing - Product Product  Providing a solution Grass-fed beef Country style dining Recipes Entertainment and health Bus tours

4 P’s of Marketing - Price Price  Value Cost of product + margin = price 4% of population Don’t lower price

Promotion  Information Open houses Events Social Media  entertainment Signs Farmers markets 4 P’s of Marketing -Promotion

Need to have right information

4 P’s of Marketing -Place Place  Access MSRO Farm store Farmers markets Events

4 P’s of Marketing Personality “The right person doing the right job”

Niche Marketing Grass-fed beef Summer lamb Meadow veal German bike wheels

Relationship/direct Marketing Relationship Farmers Markets MSRO Store Other producers

Budget For Marketing Time Money Planning

50% of time

“The customer is always right” -Patience -Go away happy

Thank you Questions?