Wireless ROI Primer Mark Mathias President EurekaDIGITAL Post Office Box Burbank, California USA Tel 818/  Fax 818/

About EurekaDIGITAL Professional services firm based in Los Angeles, California. We help companies define and implement eBusiness strategies, including dynamic Web content, one- to-one marketing, wireless and other advanced technologies.

Seven Wireless Principles

1. Sanity has Returned to the Market Outrageously high valuations are rapidly disappearing Traditional business metrics are being applied Revenue and profit must be foundation of business

2. Two Ways to Deliver ROI Increase revenue Reduce costs

3. Elements of ROI Analysis Investment Analysis Revenue Projections Competitive Analysis Create Value Proposition for Suppliers and Owners Investment/Acquisition Analysis Source: KPMG

4. Tangible Versus Intangible Tangible –Financial –Market share (yielding increased revenue) Intangible –Customer satisfaction –Increased switching costs Bottom Line: Monetization

5. Wireless is not the Model Wireless is the vehicle to deliver one’s business Wireless without value will not be successful and definition of value is changing

6. Wireless can Leverage Existing Business Additional customer access Customer self service Competitive advantage New source of products/revenues Make it easier for customers to do business with you Attracting new customers Opening up new markets

7. We Have no Idea what the Future will Bring The ‘killer app’ for wireless has not yet been invented or delivered Early thoughts of how to be successful with wireless have been overturned by NTT DoCoMo (focus on young consumers) Wireless technology is still developing rapidly and will be dramatically different in five years

Questions and Answers Mark Mathias President EurekaDIGITAL Post Office Box Burbank, California USA Tel 818/  Fax 818/