1 Success Factors Analysis of NEDO Project by Follow-Up Monitoring Tomonaga Yoshida, Sayaka Shishido, Yoshiko Yurugi, and Masaru Yamashita New Energy and Industrial Technology Development Organization

2 Success factors analysis by follow-up monitoring Success factors analysis by follow-up monitoring NEDO Project NEDO Project Commercialized / practically applied ◎ Commercialized / practically applied ◎ Discontinued × Discontinued × After the completion of the project Research and technology development Terminated × Terminated × Feedback to the project management Improve the possibility of Commercialized / practically applied Purpose of the Study

3 Project completed in FY 2004, FY 2006, FY 2008, and FY companies ↓ Current R&D status Basic data for improving management Commercialized / practically applied 12 companies out of 36 companies Terminated / Discontinued 10 companies out of 81 companies ↓ Analyze the project circumstances and factors Questionnaires Interviews Investigative Methods

4 Company Main Factors Company Name (Pseudonym) Industry Sector Synergy by the Consortium User Involvement Become Clear to Final Target and Problem Complementary Activities by NEDO and Project Leader Other Commercialized / practically applied Ａ / Ｂ / Ｅ / Ｇ Nonferrous Metals / Chemicals / Electric Appliances / Chemicals ○○ ○ Ｃ / Ｉ Oil & Coal Products / Chemicals ○○ Ｌ Aerospace ○○○ Ｄ Electric Appliances ○ ○ Ｆ Transportation Equipment ○ ○ ○ Ｈ Construction ○○ Ｊ / Ｋ Glass & Ceramics Products / Pharmaceutical ○ Terminated Ｏ Chemicals ○○ ○● Ｐ Transportation Equipment ○ ●○ Ｓ Electric Appliances ○ ● Ｍ / Ｎ Wholesale Trade / Machinery ○● Ｑ / Ｒ Machinery / Nonferrous Metals ● Ｔ Electric Appliances ● Discontin ued Ｕ Electric Appliances ● ● Ｖ ● ● Factors of Excluding the External Factors ○ ： Positive factor, ● ： Negative factor 12 of 22 companies 11 of 22 companies 7 of 22 companies

5 Typical Interview Results and Relationship of Each Factors Relationship of Each FactorsTypical Interview Results Synergy by the Consortium ○Wisdom and opinions of other institutions was helpful. ○I was able to get the technology and know-how. ○Role allotment was clear, and was able to utilize each expertise. ●Reported with each other to worry about the competition, in the briefing, we should not be in-depth discussion. ●It was a feeling that each aimed at the different thing. User Involvement Synergy by the Consortium ○I was able to know not only the manufacturing process of the customer, and also related to the next step. ●If I have more soon get a sample, I have developed more advanced. Become Clear to Final Target and Problem ○Users was narrowed down, and true needs become obvious. ○Result of the repetition of development and evaluation. ●Difficult to overcome the technological requirements from a users. ●Difficult to overcome the severe cost requirements from a users. Complementary Activities by NEDO and Project Leader Synergy by the Consortium ●○There was not the confidentiality agreement. However, the leadership of the Project Leader to work, I was able to provide an open exchange of information and technology. ●○Team was among the competitors is difficult to build a cooperative relationship. However, the cooperative relationship among the competing companies, was constructed by the user and project leader. Involvement of User●○NEDO showed initiative, to test it by the other projects and other industries. Prisoner's Dilemma Same Bed, Different Dreams Catch-Up Effective R&D First Factor Second Factor Third Factors Virtuous cycle of PDCA cycle ○ ： Positive factor, ● ： Negative factor

6 Solving the Problem of become clear Evaluation, Problem Finding Proposed Measures Output Input Third Factors; Complementary Activities by NEDO and Project Leader “Create a Field” “Create an Environment” “User Involvement” Impossible to Solve Problem First Factor; Synergy by the Consortium Creation and Acquisition, Such as New Knowledge and Technique, Know- How, Process, etc → Promotion of Catch-Up, Realization of Effective R&D First Factor; Synergy by the Consortium Creation and Acquisition, Such as New Knowledge and Technique, Know- How, Process, etc → Promotion of Catch-Up, Realization of Effective R&D Second Factor; User Involvement True Needs Become Obvious → Problem becomes clear → Repetition of development and evaluation → Virtuous cycle of PDCA cycle Second Factor; User Involvement True Needs Become Obvious → Problem becomes clear → Repetition of development and evaluation → Virtuous cycle of PDCA cycle Success factor and PDCA cycle in the NEDO project Stop （ Replan to Depending on the Situation ）

7 Conclusion NEDO and Project Leader It is believed that it is important to set rules to protect the intellectual property of the members participating in the initial phase of the project. This is to “Create the Right Environment” for Do. In addition, important is to “Create a Situation” by the management. For example, it is to the devise on research and development organization (specific needs) in the Plan, and Implement a sample matching (unspecified needs) depending on the situation. And, it is important to “Involve the User” in Check. Do It is important to establish early technology, and it is to make a samples can be tested. Check It is important to create a flow to promote a virtuous cycle of PDCA cycle by the user involvement from the stage that can make a samples. Therefore

8 Thank you for your attention.