General Assembly BCZ – CBL | | Brussels „The European dairy sector: The German way“ Dr. Karl-Heinz Engel President of the German Dairy Industry Association (MIV), CEO of Hochwald Nahrungsmittel-Werke GmbH, Thalfang
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels2 I) Introduction of speaker / company II) Introduction of the German dairy sector III) „The German way“
Milk collection area
Company profile 2010
Development of turnover Mio. € *
Sales share by product group 2010 Cheese
Hochwald Destinations Hochwald serves 130 countries worldwide
Rated „very good“ by Öko Test magazine
I) Introduction of speaker / company II) Introduction of the German dairy sector III) „The German way“
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels10 Germany: Key Figures of Milk Production
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels11 Shares of EU Milk Production 2009 (million t and %) Total EU 27: 147 million t German position in the world: Around 5 % of all cows‘ milk
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels12 Germany: World’s second largest milk processor Argentina Mexico Italy Netherlands United… Russia New Zealand Brazil France China Germany USA 97 % of produced milk are delivered to dairies Source:ZMB, World Dairy Situation 2009 Mill. tonnes
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels13 Capable big and medium-sized dairies …
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels14 …paying competitive milk prices in the heart of Europe
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels15 How milk is used in Germany Quelle: ZMP, ife
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels16 Impressive Growth of Cheese Production Quelle: ZMP, ife Since reunification: doubling of production! (Including fresh-cheese)
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels17 High Consumption-Level
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels18 World‘s largest cheese exporter Quelle: ZMP, ife
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels19 structural change on the farms ▪ small → big ▪ south → north ▪ conventional → bio or GMO-free change in lobbying ▪ in times of lower or volatile milk prices: → milk boycott + radicalization change in policy ▪ despite black/yellow coalition → more consumer protection Situation today:
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels20 change in communication ▪ more „scandals“ on TV / in public audience ▪ more „fairness“ (?), pricing ▪ „greening“ in public audience But everything should be cheap! Situation today:
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels21 Removal of quota system After removal of the quota system in 2015 we expect not a dramatic increase in milk production Greening way of Germany no limitation of milk production from dairy industry (private and cooperative)
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels22 Milk package of the EU - Commission EU – Commission has managed the market the last period quite good the milk package was born in the last milk crisis so far low impact on German milk sector german dairy industry is on the way to a liberal milk market after 2015
Dr. Karl-Heinz Engel | General Assembly BCZ – CBL | | Brussels23 Thank you for your attention!