Video Podcast Localization Managing the Efficient Production of 1,000 Podcasts into a Variety of Languages

Overview Introduction The Beginning - The Podcast “Monster” The Middle – Defining Cast and Crew and Managing Production The End – Audience The Future – Sequels

A great Idea! “Let’s make a couple videos, 1-2 minutes long to support our campaign.”

Details of the Great Idea What: Short 1-3 minute podcasts on the value add of Microsoft products highlighted through features. How: Click-throughs, no talking heads, performed by business group SMEs Topics: Over 22 SMB products BPOS Business Contact Manager EBS Excel Live Meeting Office Office Groove One Note Outlook PowerPoint Publisher SBS and Office System Center Essentials SharePoint SQL Virtualization Vista + Windows Search Vista, Internet Explorer Windows Windows Mobile Windows Server Word

The “Monster” 71 podcasts 30+ locales Global management Podcast waves overlapping Lack of resources Tight schedule Can we tame this “monster”? “Let’s make a couple videos, 1-2 minutes long to support our campaign.”…..

The Cast and Crew Director – “Project Manager” 60 Translators - (Primary and Backup for each language) 30 Reviewers 30 Voice-actors Other – Language coordinator, studio engineer, quality assurance manager, Product Managers within Microsoft, etc… Over 125 people actively involved in each release.

Act 1 Scene 1 Doing it Right the First Time… then do it again and again and again… Create Videos in English with Scripts Translate Scripts Involve end-user audience in Script Review Record and Integrate Audio Deliver

The Value of Engagement – the art of the Preview Challenge: Voiceover Costs are high. ANY re-records can increase the total cost per podcast by almost 100%. Re-records can also cause scheduling delays. Solution: ENGAGE the Reviewers early and at Key points during the process. In this case the subsidiary reviewers were engaged on a Global Kickoff call before the translations began to accept reviewer role and also ACTIVELY request podcasts to be localized for their market. They were ENGAGED in reviewer role with Script review, before VO began to get signoff on translation. Result: At the end of this process, we had ZERO re-records, resulting in NO ADDITIONAL costs and 100% on-time delivery.

Outtake One lesson we learned from early experience and reshot for future performances: 1 – always allow an extra day for production and transition. Early on, we told the field we would have podcasts the day after Delivery to Microsoft. With large video files, it can take time to transfer. As a team, we were up until 11 PM, trying to hit the European morning delivery.

Now Showing Worldwide!! 71 podcasts 30 languages 1,000 localized podcasts Simplified Chinese Traditional Chinese Czech Danish Dutch English (Australia) English (UK) English (Canada) Estonian Flemish French German Hungarian Indonesian Italian Japanese Korean Lithuanian Norwegian Portuguese (Brazil) Portuguese (Portugal) Romanian Russian Slovak Slovenian Spanish Swedish Thai Turkish Vietnamese Views //campaigns & CLEAR downloads Total of 1,398 downloads (requested) YouTube (English only) hits 114,832 views 188 subscribers Academy Mobile (MSFT Internal Only) 3,376 downloads Microsoft Showcase (new!) 7,640 (requested) Twitter hits 700+ hits on Twitter Tiny URLs MSN Soapbox (English only) hits 3,166 views (Site no longer exists) *Please note YouTube, MSN Soapbox, and Showcase are not actively marketed thus all hits are organic

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Questions? Thank you!!!! Christen Anderson and Stephanie Gabriel