The European Localisation Exchange Centre Karl Kelly Event Coordinator LRC electonline.org

2 The LRC at UL is the focal point and the research and educational centre for the localisation industry. Localisation Research Centre

electonline.org 3 The LRC Background Since 1995, owned by University of Limerick (1999), located in one of the world centres of the localistion industry, strong industrial advisory board Aims Encourage and conduct research into localisation related areas, develop and deliver localisation-related teaching and training courses, provide an adequate infrastructure for an efficient exchange of information among professionals. Activities Research – Standards, Human Language Technologies, LocTech, Business Teaching – University-based, Professional Development, Summer School Infrastructural Support – Localisation Focus, web, Conference, Workshops

electonline.org 4 why? Support the production, use and distribution of European digital content on the global networks Support the growth of a healthy and competitive EU digital content industry to exploit the opportunities created by new technologies. Support multilingual and cross-cultural information provision and access as this is the key enabler for the development of a European mass market for online products and services.

The European focus point for multilingual and multicultural digital content development and publishing

electonline.org 6 Participants Partners –Localisation Research Centre (LRC) –Bowne Global Solutions (Germany) Support structure –ELECT Associated Organisation Programme –ELECT Expert Council Related initiatives –The Institute of Localisation Professionals (TILP) –Localisation Teaching and Training Network (LttN)

electonline.org 7 ELECT – why and how? Why –Supplement and round-off industrial initiatives –Challenge: Connecting industries with very different cultures European eContent providers Localisation service providers How –Publications & electonline.org –LOTS –Events –Awards

electonline.org 8 Publications –Electonline – the Localisation Portal Think localisation – think –Localisation Europe Newsletter –Localisation Europe Directory –Practical guides to web internationalisation and localisation Developing guidelines for linguistic and cultural customisation

electonline.org 9 Localisation Technology Laboratory and Showcase (LOTS) –Repository of localisation tools and technologies –Demonstration days –Testing and evaluation –Research Facilitating access to know-how and technology (specifically aimed at new entrants)

electonline.org 10 Events –Workshops –Executive Briefings –Foundation courses –Annual conference Spreading expertise and best practice in the area of web internationalisation, eContent localisation and cross-cultural information service

electonline.org 11 Awards –ELECT LRC Localisation Best Thesis Award –European Localisation Scholar Award –ELECT Best Global Web Site Award Enhancing visibility and recognition

electonline.org