Friedman’s 10 Flatteners UC Berkeley Extension Copyright © 2005 Patrick McDermott.

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Friedman’s 10 Flatteners UC Berkeley Extension Copyright © 2005 Patrick McDermott

The World is Flat Friedman, Thomas L., The World Is Flat : A Brief History of the Twenty-first Century, New York: Farrar, Strauss and Giroux ( ), Friedman, Thomas L., The World Is Flat: A Brief History of the Twenty-first Century, Updated and Expanded, New York: Farrar, Strauss and Giroux ( ; ), “I Told You So!” by Ed Miracle

1. & 2. Historic Events 1. “When the Walls Came Down and the Windows Went Up” The Fall of the Wall; The Rise of Windows –11/9/89: Berlin Wall –Windows  months later (5/22/90) 2. Web went Around & Netscape went Public 8/6/91: Tim Berners-Lee’s 1 st Webpage 8/9/95, start of dot.com boom Boom in Fiber optics: Beijing same as Brooklyn

3. Workflow Design 3. Work Flow Software  Software apps can connect  Workflow moment  More collaboration Tracking, routing, ordering Your Company, Suppliers & Customers Cartoons & Collaboration I could write a book Alec Sharp & Patrick McDermott, Workflow Modeling: Tools for Process Improvement and Application Development, Second Edition, Boston: Artech House ( ), 2009.

4. Uploading 4. Open Source “Harnessing the Power of Communities” Self-Organizing Collaborative Communities –GNU/GPL General Public License –Linux/Apache Historical Altruism –OED –Meiji Japan –Amazon.com Reviewers –Wikipedia –YouTube –Bloggers Winchester, Simon, the Professor and the Madman: A Tale of Murder, Insanity, and the Making of the Oxford English Dictionary, New York: HarperCollins ( ), 1998.

5. & 6. Oh Oh: Out & Off 5. Outsource –Y2K Started it –Focus on your “Core Competencies” 6. Offshore  You can innovate without emigrating.  Telecomm makes it possible  Exchange Rates  Indiana Unemployment Claims  India

7. Chain 7. Supply-Chaining Exemplar Wal-Mart. Supply Chain –Just-in-Time –Data Warehouse APL Logistics –Roll rack onto Macy’s Store floor –Data Warehouse instead of a real warehouse

8. & 9. Ins 8. Insourcing Logistics –Amateurs talk Strategy, Professionals Logistics UPS, Louisville Kentucky; DHL, etc. Toshiba Laptop Repairs Papa John Pizza Routes Nike.com orders 9. In-forming Google, Yahoo!

10. The Steroids 10. Digital, Mobile, Virtual & Personal  Computers: MIPs, F L OPs, Gigs, I/O speed  Messaging & File Sharing VoIP: Voice over Internet Protocol  Computer Graphics Videoconferencing  Wireless Devices Cell Phones

Triple Convergence  The Playing Field: The Ten Flatteners  Productivity. Connect & Collaborate  New Players. Three billion people arrive with fall of Berlin Wall

Kool Devices Object/Orientation—Unified Modeling Language

Do 4 U 1.The Playing Field Understand The Ten Flatteners. 2.Understand Productivity. Connect & collaborate. Horizontalize yourself. Be a good collaborator. 3.Understand the New Players. Three billion people arrive with fall of Berlin Wall. Understand diversity. 4. CQ + PQ > IQ Curiosity Quotient + Passion Quotient > IQ 5.Continue Education. Learn a skill, be adaptable, re-trainable. Life Long Learning: CoA, UCBx.