Delivering Video over IP
Reaching New Audiences Delivering Video to TV WM9S Server IP encapsulation DVB, DAB Media Mobile WM9S Encoders IP (DSL) IP-based Streaming
Forces Shaping TV’s Future Market Opportunity Regulation Market Dynamics Broadband IP Networks Better Video Compression Moore’s Law Content, Ad Models
What is IPTV? Direct to consumer entertainment service Broadcast television Video on demand High quality, resolution, available streaming Delivery over a closed IP, QOS enabled network Fixed wire delivery Offered by last mile network service provider
Service Provider Opportunity with IPTV New Business Models Enter Pay TV market Compete for the Triple Play New Audiences Expand reach Retain current customers New Applications Differentiation through Video Premium subscription services New Revenue Streams Ad insertion, subscription and PPV Re-monetize content distributed to multiple channels and devices
IPTV and VOD Architecture Live Streaming Server Media Center Edition PC Live Encoder Live Media IP (DSL) Subscriber Management Server TV via STB On-Demand Encoder VOD Streaming Server On-Demand Media
Microsoft Delivers IPTV Providing Options for Service Providers Encoding STB Subscriber Management
Windows Media 9 Series Windows Media Server Windows Media Audio/Video Windows Media Player Windows Media Encoder Better Together Windows Media DRM Windows Media SDK
“TV2” from Microsoft TV End-to-End Video Delivery Solution The Experience Deliver fundamentally Better TV experience More programming choices Multimedia program guide Live TV and on-demand Instant channel changing Multi-TV households High-definition capable TV joins the home network Key Components Secure and scalable Open standards for security Scales to millions of viewers Drive low-cost CPE “Universal” Client software for embedded TVs, STBs, PCs Partner for chip integration Modern Video Compression Windows Media 9 beats MPEG2 Microsoft Server Headend Built on Windows Server 2003 and supports WM9
3rd Party IPTV End-to-End Video Delivery Solution Operator Benefits Compete in the ‘triple play’ Economically deliver high-quality video Developed on Microsoft Platform End-to-end functionality for Live and ‘Pay Per View’ Supports Pay TV model Choice in ‘go to market partners Reach new customers Build new revenue streams Customer Benefits Value View HQ video and broadcast TV content from a single provider TV-like experience with remote control Rich programming guide Instant channel change Fast forward/reverse
Microsoft 3rd Party End-to-End Video Delivery Solution Live Encoding VOD Subscriber Management Internet STB
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