The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui.

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Presentation transcript:

The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui

History of Textbook 15 th century - invention of printing Textbook printed on clay tablet, scroll Textbook Primary teaching aid in 19 th century Historical significance in U.S. –McGuffey Readers, McGuffey Reader

Types of Textbook Hard-cover textbook Loose-leaf textbook Advanced technology –electronic and PDF –online and digital Custom textbook by university and college

Used textbook market Student to student sales Campus buyback –UTD bookstore Online book buyers –E-bay, Craigslist, amazon trade-in Textbook rental –Chegg, Amazon, Textbook rental, etc...

This graph shows a comparison of the percentage increase since 1978