Intro to Advertising Appeals and Examples.

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Presentation transcript:

Intro to Advertising Appeals and Examples

Advertising and our daily lives Where do you encounter advertising? Which specific advertisements "stick in your head?” What makes these advertisements memorable? Do you think advertisements have an effect on your personal interests? (They will likely mention television, billboards, radio, Websites, school hallways, and so on.) (They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth.)

Humor Old Spice – The Man Your Man Could Smell Like http://www.youtube.com/watch?v=owGykVbfgUE

Scare Tactic

Snob Appeal Rolex – Maxi Yacht Rolex Cup http://www.youtube.com/watch?v=DA3YEAxtTxA http://www.youtube.com/watch?v=DCysARcFIIs

Practice 1 – State Farm http://www.youtube.com/watch?v=I79Jmgb8nyw&feature=relmfu

Irritation We Buy Any Car http://www.youtube.com/watch?v=N52pcjil2_Y&feature=pyv http://www.youtube.com/watch?v=JL_1qO7QLOc

Practice 2 – Nissan Leaf http://www.youtube.com/watch?v=M9coyBLkZps

Practice 3 – Nolan’s Cheddar http://www.youtube.com/watch?v=7xK9qv611sU

Practice 4 - Pepsi http://www.youtube.com/watch?v=nIUbDgTu5vo&feature=results_video&playnext=1&list=PL9B000E037CA4028D

Practice 5 - McDonalds http://www.youtube.com/watch?v=48qzZT4Rj24

Analysis Questions Select five advertisements and answer the following questions for each advertisement that you chose: 1) What is being advertised? 2) What magazine does your ad come from? Who do you think this ad is directed to? Why? 3) Identify all appeals used in this advertisement and explain their significance in the ad. 4) Overall, is this an effective advertisement? Why or why not?