BUSINESS PLAN “Princess' Dreams” by Bojana Divnić

PRODUCT DESCRIPTION  Designing  Renting wedding dresses from own production  Showing and distribution of well- known Italian designs  Renting Italian designs

MARKETS  The territory of Valjevo city

TARGET CUSTOMERS  Young girls from 25-35

PRICE  Buying wedding dresses from own production euros  Buying exclusive Italian designs euros  Renting wedding dresses from own production -300 eur  Renting exclusive Italian designs – 500 eur

COMPETITORS  Pepeljuga  Sreća  Šarm

MAIN SELLING POINTS  Exclusive Materials  Unique Lace  Beautifull designs  Quality of production

PROMOTION  Web site  Mail shots  Brochures  Local TV stations ( Commercial programs)  Newspapers, magazines  Free promotions

START-UP COSTS  Registration: 500Eur  Rent for place: 500 Eur per month  Machines, 2000 eur  Accessories €  Supplies €  2 Employees / 600 € per month

FINANCING Bank Loan