Life Through Lens Photography PR Proposal By Gemma Sept 5th, 2015 Budget: 50,000 baht

Product: Photography Company Brand: Life Through Lens. Sarah, a stay-at-home mom, started her Photography Company in Background

Mission Statement: Tells stories through art and creativity. Captures the candid moments with the look of golden hour photography. Pays attention to details with natural-light photography. Why is it special?

Started collecting portfolios through local moms and bride dress shop. Acknowledged by brands such as Mason Bar Company, Green Wedding Shoes, and Be Crafty Workshop. Over five years as a professional freelance photographer. Other information

Product: Photography Company Brand: Life Through Lens Photography Combining natural light and golden hour photography together. Works well with kids and also animals. Sessions from weddings to newborns to family pictures. Portraits: Starts at 1,000 baht per hour. Weddings: basic package is 5,000 baht. Maternities: One year portrait sessions for 3,000 baht. Key Communication

Work Time: Mon. - Sat. 9:00 am to 10 pm. Available worldwide now (travel sessions to different countries). Contact: sarah [at] lifethroughlens [dot] com Key Communications

Mothers age years old in Thailand. Upper middle class. Married with children or expecting. Attitudes & Beliefs: Belongers Lifematrix: Renaissance Women Active Desire quality, classic, and creative pictures of their families. Wants photographers who has experience with children. Mothers who wants to feel comfortable during the maternity shoots. Primary Target Audience

Couples age years old in Thailand Upper middle class. Single (with a partner) or engaged. Attitudes & Beliefs: Societally conscious achievers. Lifematrix: Tribe wired digital. People who just got engaged and/or planning a wedding. Wants creative but natural light photography. Fan of golden hour setting. Secondary Target Audience

Creating brand awareness. Being a company who create art with the customer’s ideas in mind. Maintain a long term strong reputation as being creative Produce regular content that highlights the specific events. PR Objectives Objectives: A - Creating brand awareness. B - Presenting the brand as a company which creates art with the customer’s ideas in mind. C - Partnering with another company to maintain a long term reputation for creativity. Outlet: Magazine, blogs, sociomedia (facebook, youtube, instagram, and pinterest) Local-mom club, bride dress shop

PR Strategy for objective A Objectives A: Creating brand awareness by.... Produce regular sample content of highlights from various events on the Company’s website*. Create monthly or yearly event and bring influential guest speakers. Attend and take pictures at specific events such as local school plays, weddings, and ect. Create a printed portfolio for attendees. Use popular hashtag on sociomedia.

PR Strategy for objective B Objectives B: Presenting the brand as a company which creates art with the customer’s ideas in mind... Meet the customer’s wants, providing a meeting with the client prior to the photoshoot. Personalise each shoot by using the knowledge from the meeting*. After each session, send a written thank you card along with the photographs package. Send a link that allows the customer to review your service for future customers.

PR Strategy for objective C Objectives C: Partnering with another company to maintain a long term reputation for creativity... Provide a booth at the local mall for free photoshoot. Create a buzz among online target press such as Bangkok Online Post. Release sneak peeks of the photoshoot and get features on Instagram. Get coverage in online sociomedia such as Green Wedding Shoes and The Knots.

Women’s Press: Bun Tuk Koon Maar (Thailand) Modern Mom (Thailand) Luk Look (Thailand) Online Press: Green Wedding Shoes The Knot Bangkok Post Online Dek-D (dot) com Target Press

Have a theme that has to do with Mother’s Day (children are welcomed). Create a tea party event at an artsy shop “iBerry” and take photos of attendees. Invite an influential speaker for the tea party*. Send a printed portfolio sample to the people who attend the event (and are interested in booking a shoot). Post the highlights on the company’s website. PR Ideas for Objective A

Create a section in the company’s website for customers to review your service. Each customer may have a chance to win a free photoshoot by sharing the website on sociomedia and write down some answers on a survey. Produce a survey of “what is the top five must haves for the bride-to-be” for the knot or “Five best brands for the baby’s liquid soap” for Luk look. Randomly seclect a winner. Personalise by giving them a small gift at the free photoshoot*. PR Ideas for Objective B

Create a free photoshoot for couples at the mall, Central Festival. Collaborate with Lux to provide props for the photography session. Provide a “clue” on sociomedia using the local hashtag*, indicating the charity. Before the shoot, capture an interview of the couple, asking them questions relating to relationship advice to release to the company’s website. Provide printed photograph after sharing the company’s website. PR Ideas for Objective C

Nod Udom - guest speaker iBerry - location The Knot - sponsor gift and coverage Luk Look - sponsor gift and coverage Central Festival - location Lux - sponsor gift Promotional Partner

PR IDEASRATIONALETARGET MEDIACOST Create a Mother’s Day theme tea party at iBerry, invite guest speaker Note Udom, and send a printed portfolio to attendees. Creating brand awareness.Bangkok Post Online Dek-D (dot) come) Bun Tuk Koon Maar Modern Mom Luklook Approximately less than 20,000 baht. Make a review section, survey game, give free photoshoot to a randomly selected winner. Presenting the brand as a company which creates art with the customer’s ideas in mind. Bangkok Post Online Dek-D (dot) come) Free (gifts are sponsered) Create a free photoshoot event, Lux props, interview couples, and give prints after sharing website link. Partnering with another company to maintain a long term reputation for creativity Bangkok Post Online Dek-D (dot) com Green Wedding Shoes The Knot Approximately less than 20,000 baht. PR Ideas

Thank you for listening!

WORK CITED Jacobs, Jen. Kitestrings Photography. Web. 7 Sept