Jasmine Lam(20) Emily Maio(30) Vivien Mo(33) Cheryl So(36) Group members:

Slides:

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Presentation transcript:

Jasmine Lam(20) Emily Maio(30) Vivien Mo(33) Cheryl So(36) Group members:

Introduction  Aim Compare the price of moon cakes before and after Mid-autumn Festival  Brand Maxim ’ s & Kee Wah Bakery  Type of moon cake White Lotus Seed Paste with Double Egg Yolks

Maxim’s Original price Credit card discount Exhibition discount Before Mid- Autumn Festival $263$163$157 2 Days After Mid- Autumn Festival $178$154.9/ 5 Days After Mid- Autumn Festival No more moon cakes for sale

Kee Wah Bakery Original price Credit card discount Exhibition discount Before Mid- Autumn Festival $218$174.4/ 2 Days After Mid- Autumn Festival $20 per moon cake // 5 Days After Mid- Autumn Festival No more moon cakes for sale

Selling methods and channels  Credit card discount  Moon cakes vouchers  Advertisements  Buy one box of moon cakes get coupons free

Credit card discount  38% discount  HSBC credit card  Maxim ’ s moon cakes  20% discount  Standard Chartered  Kee Wah Bakery ’ s moon cakes

Moon cakes vouchers

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Reasons lead to price difference  As Mid-Autumn Festival is coming and people usually will buy moon cakes to celebrate the festival in tradition DEMAND SUPPLY  As there are many DEMAND, so there must be more SUPPLY to satisfy what we need and what we desire  Before Mid-Autumn Festival, the price of the moon cakes are higher  In order to attract more people to buy moon cakes, the companies offer discounts

Reasons lead to price difference  However, after the Mid-Autumn Festival, the demand of customers decrease, so the price decrease, t here is even no moon cakes for sale a few days after Mid- Autumn Festival  Demand and Supply

Conclusion  The companies set their prices according to the demands of customers  So after the Mid-autumn festival, the prices of moon cakes decrease

Reference  Vivien Mo ’ s father ’ s information from his company  Google Search  Hong Kong Discuss Forum Thank you!