Introduction to Poster Design Melanie St. James Manager, Design and Usability Services UIT ESTS, Tufts University

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Presentation transcript:

Introduction to Poster Design Melanie St. James Manager, Design and Usability Services UIT ESTS, Tufts University

Readability improves: comprehension retention reading speed reading persistence Goal: Maximize Readability

Capture your audience!

2000 Presidential Elections Florida Ballot

VISUAL HIEARCHY:

Examples from Robin Williams’ Design Workshop

Your design tools: Typography Layout Color Images

Design concepts Alignment Grouping Contrast

Examples from Robin Williams’ Design Workshop

My GIS Poster A quick design workshop

My GIS Poster A quick design workshop

My GIS Poster A quick design workshop Corporate Logos Redesign

Times New Roman Arial T T Serif vs. Sans Serif

Arial / Helvetica Print fonts Times New Roman Sans Serif Serif

Web fonts Verdana Trebuchet Georgia City names: Chicago, Geneva…

Comic Sans…

Visual Hierarchy

The bold, the underlined and the italicized

Readability: Column Width The “alphabet-and-a-half ” line length rule: the ideal line length at 39 characters regardless of type size.

Left alignJustified

a a Font size

COLORCOLOR About... Tufts Visual Identity:

Contrasting hues with a similar value

Contrasting hues with different values

Images

Resolution: Caution: Format: Working with Images 150 or 300 dpi web images are 72 dpi SnagIt - software to increase image resolution TIFF (can yield large files) GIF, PNG (solid colors, text) JPG (photos)

Working with images in a page layout software: What you see is NOT what you get

Layout

12 columns

Design Process: Be in charge of your design decisions: color palette, fonts Identify most important elements & highlight them Take away anything that doesn’t directly support your MAIN IDEA Squint at your poster: what do you see?

? Which software to use MS PowerPoint Adobe InDesign MS Publisher

Melanie St. James Manager, Design and Usability Services UIT ESTS, Tufts University Good luck and have fun with your posters!