Leveraging Community Resources Gina Campbell, CFRE

Show Me the Money 1

Presenting Alliance Community Pantry Dave Puterbaugh 2

Presenting…….. Good Samaritan Hunger Center Nan Bartlett 3

Community Chest Who did you choose to fund? Why? What triggered you to give? 4

Monopoly 5

Skills Needed Basic Resource Management Negotiation Strategy –Have the most utilized property –Stay away from property utilized the least 6

Charitable Giving in

Individual Donors Who are these individuals? –Neighbors –Friends –Family –Beautician –Banker –Co-Worker –Club and Association Members –Person sitting next to you at Starbucks –Family Physician –Former Clients –Congregation –Volunteers 8

Essentials To Share With Prospects and Donors Mission History Goals Needs Target Population Outcomes 9

Mission Know it. Share it. Plaster it. Keep it at the center of everything you do! 10

Mission It’s the reason you exist. It’s how you impact the community. Who are your stakeholders? How does every service you provide relate back to the mission? 11

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History Who What When Where Why 13

Goals What are the program or mission goals? –Increase service due to need –Expand menu due to dietary needs of clients –Add more storage due to turning away food donations or not taking advantage of all the food donations 14

Needs What resources are required to fulfill those needs? –Fresh produce –Construction –Volunteers –Staff –Computer –Copier 15

Target Population Who do you strive to serve? –Zip code –Neighborhood –Children –Seniors –Diabetics 16

Outcomes This is the reason you exist It is the benefit you provide to your community It indicates your success……or not It shows your commitment It is a must 17

The Landlord’s Game 18

Outcomes #1 game sold in the world 1 billion players 6 billion little green houses built 111 countries 275 million games sold 19

Outcomes Pantry Outcomes We have a pantry in Akron and we give 2 bags of food to every family we serve. Pantry Outcomes We provide 117,000 meals each year to families living in the area who are food insecure. (150 people x 3 meals x 5 days x 52 weeks = 117,000 meals per year) 20

Outcomes Hot Meals Program We serve hot meals and our yearly budget for food is $5,000. Hot Meals Program Because we collaborate with 4 community partners and utilize various community resources, we are able to provide 9,000 hot, nutritional meals for $5,

Educate, Cultivate, and Engage Prospects and Donors Share your mission. Relay your goals. Demonstrate your need through statistics. Know your success and provide outcomes through statistics client stories. Share how additional funding will impact the mission, program, and community. Display good stewardship. 22

Educate, Cultivate, and Engage Prospects and Donors Communication increases donor –knowledge –inclusion –feeling of value Forms of Communication –phone –newsletter –report on outcomes –invitation to special events and volunteer 23

Thank you! Thank you! Thank you! Thank you! You cannot say it enough! call write a letter, note, , send a card acknowledge 24

Maximize Your Resources 25

Maximize Your Resources Collaborate with community partners. –Foodbank –Ohio Benefit Bank –Social service providers –Volunteers Your partners will be interested to know how little it costs to provide a meal due to collaborating with the Foodbank. Your partners will be interested in knowing how many people you referred for additional assistance to local agencies. 26

Maximize Your Resources Your partners will be interested to know how many volunteer hours are used in place of paid employees. 27

Community Resources Local Library BVU / Center for Non-Profit Excellence (Business Volunteers Unlimited) Foundation Center of Cleveland AFP Website 28

Charitable Giving in

Mission 30

References Donor Centered Fundraising, Penelope Burk Feeding America Measuring Program Outcomes: A Practical Approach, United Way of America The Complete Guide to Fund-Raising Management, Stanley Weinstein