Riverview Orchard Business Proposal Jason Newton Jeanine Delainey Rebecca Holden Leslie McKenzie

Introduction Agriculture prominent industry in Saskatchewan Create an opportunity that appeals to a niche market Riverview Orchard, based out of Outlook U Pick operation and primary processing of native and domestic fruits

Organization Description Proximity of the market §U-pick needs to be near a major population source §Farmers markets require a close transportation source (I.e. highway) Environmental Conditions §climate, available water, frost-free days,length of daylight, soil type, topography §esthetically pleasing and easy access

Mission Statement “….to provide our customers with high quality fruits, warm and friendly service, and a beautiful environment in which to pick their fruit. We will strive to achieve growth and profits by marketing for both fresh and processed products, while never forgetting to keep the rural Saskatchewan feeling alive at the orchard.”

Industry Overview Fruit production is increasing in SK Two methods to obtain profits: –U-pick –Primary and secondary processing

Literature Contacts Studies Websites

Challenges and Hurdles Long-term nature of industry Awareness Production challenges Processing Start-up capital

Operations Plan Crops: strawberries, apples, sweet berry honeysuckle, saskatoon berries, cantaloupe, and raspberries Mainly a U-pick operation, some produce sold commercially with primary processing done Crop spraying and rotation to minimize disease and loss of produce

Operations Plan Canteen set up, not as money making venture, but for customer awareness and satisfaction Canteen produce will require minimal financial and mechanical inputs Quality assurance programs implemented to ensure the safety of the food provided for the customers

Marketing Plan U-pick –Market the feeling Secondary Processing Primary Processing –Freezing saskatoons and strawberries Cantaloupe Production –Premium product –Develop an image

Human Resources Strong management –responsible for majority of decisions of company Technical laborers Seasonal employment –maintain community involvement Employee benefits

Financial Plan Complete set of financial statements Sources of credit being obtained from institutions such as banks, Farm Credit Corporation, etc. Risk analysis

Budget Trip to Florida$ 8,000 Bribe for Marv$ 2,000,000 Bribe for Bill$ 2 Business Entertainment$ 1,000 Transportation (vette)$ 65,909 Donuts for Camile$ 2.99 (the fattie)