Geneva, 7-9 March 2007 Brian Droessler Business Development, Continental Automotive Systems

The Fully Networked Car Geneva, 7-9 March Continental Automotive Systems Telematics Business Unit o July-2006 Continental Automotive Systems acquired Motorola’s Automotive Business o Telematics Business Unit brings a long history of Telematics and Bluetooth solutions Ford Rescue 1996 GM OnStar BMW Assist Mercedes Tele Aid Multiple Bluetooth and connectivity units Over 12M units total shipped o Continental Automotive Systems is committed to safety, security, and connectivity —Re-signing MoU

The Fully Networked Car Geneva, 7-9 March Industry’s Role in Accelerating the Roll-out of eCall A Tier 1 Supplier’s Perspective o European Commission’s initiative of having a pan-European automatic crash notification system, is a critical step in reducing overall traffic injuries and fatalities Nearly 2500 lives may be saved with such a system Public support is high Benefits to society are clear o Why hasn’t eCall progressed as quickly as planned? o What needs to happen to achieve a timely introduction of eCall?

The Fully Networked Car Geneva, 7-9 March State of eCall o European Commission Urging adoption by all parties o Member States 9 out of 25 members have signed MoU o PSAPs Require funding for updates and coordination o Automobile Manufacturers Desire a cost efficient solution o Service Providers Need to maintain business case and their value add options o Mobile Network Operators Desire minimal infrastructure changes o Consumers Want enhanced safety and life saving benefits o Tier 1s Looking for innovations to help balance the above

The Fully Networked Car Geneva, 7-9 March Summary State of eCall o Many parties are required to make eCall a success o Next step involves the Commission and Member States reaching agreement along with political and financial commitment to eCall o However, the burden of eCall roll-out does not fall solely on the European Commission and Member States to move forward o Industry must continue to do its part Standardize approaches Collaborate on value add Develop solutions

The Fully Networked Car Geneva, 7-9 March Tier 1 Perspective – Recommendations o How can Industry help create a timely introduction of eCall? 1.Collaboration between industry players 2.Use of agreed upon standards 3.Minimize overall costs 4.Evolutionary view

The Fully Networked Car Geneva, 7-9 March Collaboration between industry players o Collaboration between industry players around a common solution is crucial to a pan-European launch of eCall o Member States and PSAPs need to see a clear consensus on the platforms, protocols and methods used to realize eCall o The eCall demonstrator presented here is one example of the collaboration needed between Industry players to help accelerate eCall o The next collaboration must include working with existing service providers and call centers to establish a means for these partners to continue to offer and expand the value add they bring o Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project

The Fully Networked Car Geneva, 7-9 March Use of agreed upon standards o To realize a pan-European approach in a timely manner requires a consistent solution that adheres to agreed upon open standards put forth by such groups as ETSI and the eCall DG o This will help Member States, PSAPs, and Industry focus on a single method across Europe o Using existing expertise and technologies, the time to implement the eCall system can be shortened o Existing Telematics Service Providers (TSP) implementations can contribute to the standards as well as adopt standards

The Fully Networked Car Geneva, 7-9 March Minimize overall costs o Every player in the value chain seeks lowest possible costs o Minimizing the costs of upgrades and hardware for in-vehicle, PSAPs and MNO are critical for timely roll-out o In-band modem technology represents an efficient method to minimize costs across the value chain and accommodate future changes in carrier’s network technology o Bluetooth and embedded solutions are both technically viable. Bluetooth solutions, if implemented correctly, offer potential in-vehicle hardware cost savings. o Industry needs to work to balance the costs of these solutions with the benefits and reliability

The Fully Networked Car Geneva, 7-9 March Evolutionary view o As the Commission, Member States, and Industry continue to work together, there will need to be a balance between the “ideal” system and that which will allow for a timely roll-out o A generation 1 eCall system may involve several possible products simultaneously Embedded Bluetooth With TSP Unique systems that can be updated for eCall later

The Fully Networked Car Geneva, 7-9 March Evolutionary view o To move quickly, Industry should focus on the basics of eCall o Generation 2 systems will improve upon the first o This evolution will help speed implementation, grow the value add of these systems and help improve the overall business case Bluetooth SystemsEmbedded Systems Generation 1 Basic Functions - eCall Generation 2 Value Added - Modular Generation 3 Integration - Expandable

The Fully Networked Car Geneva, 7-9 March eCall Demonstrator o Collaboration between Continental, a major MNO, Airbiquity and Swissphone o Implements a bench level eCall demonstrator o One of the first end-to-end demonstrations to use eCall standards and methods introduced by eCall Driving Group In-Vehicle System integrating NAD, GPS and eCall processing – Continental Formulates Minimum Set of Data (MSD) upon crash event detection - Continental In-band modem data transmissions - Airbiquity Uses existing Mobile Network Operator (MNO) network - a major MNO Public Service Answering Point (PSAP) terminal shows location of incident - Swissphone o Initial demo complete and tested Oct-2006 MNO

The Fully Networked Car Geneva, 7-9 March Collaboration – eCall Demonstrator Results & Next Steps o Partners were able to quickly implement the system using existing technologies and recommendation of eCall DG o Not optimized yet for timing, but very promising results of end-to-end system o Next steps involve expanding the feature set

The Fully Networked Car Geneva, 7-9 March Conclusion o Continental Automotive Systems commends the efforts of the Commission, Industry, and Member States thus far in the progress towards implementing eCall o Recommendations for Industry: Collaboration between industry players —Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project Follow recommendations of DG eCall, ETSI and other standards bodies —Ensures a consistent pan-European implementation Minimize overall costs across the value chain —Balance the costs of alternative solutions with the benefits and reliability Evolutionary view - solutions that are updateable and expandable —Over time, multiple solutions will likely exist simultaneously and will evolve o Continental Automotive Systems is ready to support automobile manufacturers with solutions that allow early introduction of emergency calling while protecting for eCall implementation o With these activities, Continental Automotive Systems believes that Industry can help the Commission and Member States move forward with eCall