UNIQLO Bella 鍾曉雲 Linda 邱欣怡 Agnes 冼敏婷 Ted 吳建德 Alice 陳欣亞 Jessie 侯君潔

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Introduction UNIQLO Founded: Headquarter: Tokyo, Japan Key people: 柳井正やない ただし

Japan's leading clothing retail chain Store number in the world Never show its logo. JapanChinaKoreaUSA USRussiaFranceHK

UNIQLO in Taiwan UNIQLO TAIWAN ， Ltd Founded: Store number:7

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Strategy 1.Developing products of exceptionally high quality Demand Change the clothes, change the world ※ Product development based on customer feedback ※ Material procurement from around the world ※ Expert technical guidance at factories emphasizes quality

2. Expanding the women’s line of apparel ※ Market for Women's Wear Twice that of Men's 3.Global flagship stores The first global flagship store opened in New York's Soho area in fall Since then, global flagship stores have opened in London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011.

4.HEATTECH UNIQLO developed HEATTECH in response to customers’demands for functional innerwear to complement UNIQLO’s previous lineup of mostly cotton innerwear.

What is SWOT analysis? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

UNIQLO SWOT analysis Internal factors(Strength)Internal factors(Weaknesses) Products diversification Great service attitude Real-time services and description No return or exchange for certain products External factors(Opportunities)External factors(Threats) High exposures Variety of consumers International enterprise Intensive competition Low in market share Insufficient branch

Suggestions Price difference between countries The amount of stores Sales persons

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