The Confirmatory Factor Analysis of the Quality Criteria for Education Digital Television Station in Thailand Ph.D. Program in Information and Communication.

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The Confirmatory Factor Analysis of the Quality Criteria for Education Digital Television Station in Thailand Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Jakgreerat Sangvari,Ph.D. Assistant Professor Prachyanun Nilsook, Ph.D. Associate Professor Pallop Piriyasurawong, Ph.D. Assistant Professor

SCOPE OF CONTENTS Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Research Background Research Objective Research Procedure Research Results Research Conclusion Acknowledgement

RESEARCH BACKGROUNG Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Digital Television Educational Television Station Quality Criteria

RESEARCH OBJECTIVE Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. To Contemplate the Quality Confirmatory Factors of Educational Digital Television Stations in Thailand

The quantitative research using confirmatory factor analysis (CFA) All five hundred representative samples are practitioners of educational digital television stations including managers, supervisors, and practical workers The quantitative research using confirmatory factor analysis (CFA) All five hundred representative samples are practitioners of educational digital television stations including managers, supervisors, and practical workers RESEARCH PROCEDURE Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH RESULTS Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Step 1: The analysis result of the suitability of quality criteria for educational digital television stations in Thailand

RESEARCH RESULTS Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Step 2: The analysis result of the validity in structural

RESEARCH RESULTS () RESEARCH RESULTS ( Management ) Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH RESULTS () RESEARCH RESULTS ( Program Schedule/ Production ) Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH RESULTS () RESEARCH RESULTS ( Human Resources ) Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH RESULTS () RESEARCH RESULTS ( Audience ) Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH RESULTS () RESEARCH RESULTS ( Evaluation ) Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

RESEARCH CONCLUSION Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. result of confirmatory factor analysis of the quality of the educational digital television stations in Thailand shows that the total average of all criteria scores is relatively high (X= 3.82, SD=.80) and all fifty quality criteria of educational digital television stations are appropriate. The confirmatory factors’ analysis by the test to confirm the validity of quality criteria of educational digital TV station found that all fifty criteria have the composition’s weight greater than.50

CONCLUSION The confirmatory factor analysis of the quality criteria for education digital television stations in Thailand involved 50 items, 16 elements and five aspects. The five key aspects were (1) administrative management, including three elements and seven items,(2) television program/production, including four elements and twenty items, (3) human resources, including three elements and nine items, (4) audience exposure, including four elements and eight items, and (5) evaluation, including two elements and six items Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

ACKNOWLEDGEMENT Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Kasem Bundit University (KBU) King Mongkut’s University of Technology North Bangkok (KMUTNB)

REFERENCES Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Chandrara, C. (2007). u-Learning in Thai Society. u-Learning Research. 22, 2, Chunhasriwong, K. (2555). Factors influencing the quality of working life of employees in small and medium- sized enterprises. Doctor of Philosophy in Development, Ramkhamhaeng University. Elasio, P. (1998). Distance Learning Theory. Oxford: CUP. Ellis, N., and Pompli, A. (2002). "Quality of working life of nurses". Journal of Organizational Behavior, 12(1) : Jeerungsuwan, N. (2554). The design and evaluation principle. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok. Nikken, P., and Voort, T. A. (1997). "Children's views on quality standards for children's television programs", Journal of Educational Media,23(2-3) : Nilsook, P. (2554). Information and communications technology in education. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok. Nilsook, P. and Jitsupa, J. (2556). Information and communications technology management for education. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok.

REFERENCES Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Palmgreen, P., and Rayburn, J. D. (1982). Communication research : Gratifications sought and media exposure and expectancy value model. Beve3rly Hills, CA : Savge. Paulson, L. D. (2006). "TV comes to the mobile phone". Computer, 39(4) : Sangvari, J. and Jeerungsuwan, N. (2556). Media for education based on ICT development.Bangkok: Education Journal, 10(46) p Sithiamorn, P. (2556). Thailand’s education administration reform – the reflection of quality dimension. Bangkok: Academic Journal, North Bangkok University, year 2 (2): 1-3. Sothanasatien, S. (2554). Journalism administration. Bangkok: Prasithphan & Printing.

Question ??? Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

THANK YOU Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.