Studio Cook ‘innovative kitchen solutions’ Retailer, clients name date, year, logo

Studio Cook General Studio Cook is a new range of ‘innovative kitchen solutions’, that helps consumers to prepare their food: * quicker * healthier * cleaner * and often cheaper

Studio Cook Products The range of Studio Cook products consists of (only) 7 products: 1. TOAST A BAGS 2. GRILL A BAGS 3,4. ROAST IN BAGS Medium & Extra Large 5,6. QUICK A STEAM Medium & Large 7. OVEN PROTECTOR

Consumer Benefits per Product: 1. TOAST A BAGS Prepare your self-made toasty in only 3 minutes Your toaster stays clean No preheating and cleaning of contact grill No butter or oil has to be used. Healthy cooking! Toastabag can be used 50 x Toastabag is dishwasherproof Toastabag is easy to store Also usefull for pizza slices, pita bread etc. (Toastabags can be used by diabetics)

Consumer Benefits per Product 2. GRILL A BAGS By using Grillabags in your contactgrill you do not have to use oil or butter. Healthy cooking! Your grill will stay clean, Grillabags are non stick, no more crusting Can be used 100 x Dishwasher proof Very usefull for steak, hamburgers, fish and vegetables

Consumer Benefits per Product: 3,4. ROAST IN BAGS M & XL By using Roastinbags your oven and dishes will stay clean! As it is a ‘closed circuit’ way of cooking, the juices and taste will stay ‘in the bag’, therefore the taste and tenderness of your food will be better No more ‘basting’, less work Seasoning as desired Available in Medium and Extra Large

Consumer Benefits per Product: 5,6. QUICK A STEAM M & L Quickasteam = ‘steamcooking’ = the future a. more healthy. Steamcooking is more healthy than cooking in water. Less vitamins get lost, taste more intense b. faster. Steamcooking is faster. You can win up to 70% of cooking time c. easier. The Quickasteam bag is used only once. No washing up! Can be used without oil or butter! for vegetables, fish, chicken legs and patatoes. Available in Medium and Large

Consumer Benefits per Product: 7. OVEN PROTECTOR By using the Oven Protector your oven and baking tray will stay clean. No more crusting! The material is non stick, you do not have to use oil or butter anymore. Healthy cooking! Material can be easily cut to size Can be used 250 times The Oven Protector is dishwasherproof Also for microwave and baking tins

Advised prices to consumers: Studio Cook advises the following price range: Toastabags 3-pack € 4,45 – € 4,95 Grillabags 2-pack, € 4,95 - € 5,45 Roastinbags M 10-pack € 2,95 - € 3,45 Roastinbags XL 15-pack € 2,95 - € 3,45 Quickasteam M 20-pack € 2,95 - € 3,45 Quickasteam L 15-pack € 2,95 - € 3,45 Oven Protector 1-pack € 2,95 - € 3,45

Display-Transport Box All products are packed in display-transport boxes. This enables the retailer to use secundary placement, cross selling, or sales from the counter. Products are packed as follows: * Toastabags: 24 units per display * Grillabags: 20 unitsper display * Roastinbags M & XL: 24 units per display * Quickasteam M & L: 20 units per display * Oven Protector: 20 units per display PS: Every product has a ‘eurolock’

Benefits for the Retailer New products; succesfull in UK (Toastabags UK in 2011: units) Attracting new, modern consumers Overall benefits of range: healthy cooking, time saving Returning customers Healthy margins High value, using little space Cross selling opportunities (toasters, grills, bread, chicken) Low investment No other existing range in Europe More to come in 2012 (product development) PS: Studio Cook products are now sold in UK, Norway, Sweden, Denmark, Switzerland, (a.o. private label Migros), the Netherlands, Belgium, France, and shortly in Italy and Austria

Conclusions: Studio Cook: innovative range for modern consumers that want to cook healthy, save time, and hate washing up and cleaning. Range of 7 products that cover different aspects of cooking: (toasting, grilling, roasting, steaming, baking) Little space, easy displays, healthy margins make Studio Cook a serious partner for upmarket retail outlets