Tartu 10 December 2002 Heli Lehtimäki European Commission eContent European Digital Content on the Global Networks

Tartu 10 December 2002 ContextContext Scope of eContent programmeScope of eContent programme ExamplesExamples ImplementationImplementation TipsTips Agenda

Tartu 10 December 2002 The ability to deliver rich content over the networks is increasing......and more people are connecting to the internet through mobile devices

Tartu 10 December 2002 Europe has Rich content base Long publishing tradition Assets in linguistic and cultural customisation World ranking players...but it is Lagging in e-publishing

Tartu 10 December 2002 EU Actions for digital content è Regulatory framework: Copyrights in the Information Society Access and exploitation of public sector information è Research: IST Programme, FP 6 è Audio-visual and Culture: Media Plus programme Framework programme for Culture è eContent: Digital content and language diversity on the global networks

Tartu 10 December 2002 improving access for all to high-quality digital content on the global networksimproving access for all to high-quality digital content on the global networks in a multiplicity of languagesin a multiplicity of languages supports the increased availability, use and distribution of European digital contentsupports the increased availability, use and distribution of European digital content The objectives of the eContent programme Market orientated programme

Tartu 10 December 2002 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? How will the eContent programme reach these ambitions?

Tartu 10 December 2002 Improving access to and expanding the use of public sector information Enhancing content production in a multilingual and multicultural environment Increasing dynamism of the digital content market Action Line 1 Action Line 2 Action Line million Euro Call 3 Call 1Call 2 Call million %-45% 10%-15%

Tartu 10 December 2002 Call 1Call 2 19, 5 million 24 million Definition phase Demonstration projects Accompanying measures Grants 370 proposals submitted 2000 Companies involved 50 projects have received funding

Tartu 10 December 2002 Call 3 Action line 1 Improving access to and expanding use of public sector information Call 4

Tartu 10 December 2002 What is public sector information? –Legal/administrative data. –Financial/economical data, –Culture, archives, entertainment, information material –Geographical data including land and property information, traffic information, environmental data –Services at local level such at education, health etc. –Science and technical information –And more…………………………….. Action line 1Public sector information

Tartu 10 December 2002 Important for citizens: Bringing citizens closer to administrations Important in the democratic process Important for business: Essential to make business strategies Crucial for taking advantage of the internal market rights And in particular for the content industries: Source for new information products (aggregation) Action line 1Public sector information

Tartu 10 December 2002 Action line 1Public sector information (1.1) Cross-border information services based on Public sector information. What are we looking for? - The cross-border nature of the information service - The added-value nature of the information service - The business case, - Re-use aspect Public-private partnerships

Tartu 10 December 2002 Action line 1Public sector information (1.2) Establishment of European digital data collections based on public sector information What are we looking for? – Coverage of a considerable part of Europe - Scalability – Impact of the action on the digital content market; – Involvement of Candidate Countries where appropriate Public sector with policy to reuse PSI

Tartu 10 December 2002 Action Line 2 Producing Content in a multilingual and multicultural environment Call 3 Call 4

Tartu 10 December 2002 Objective To ease access to and ensure a wider availability of high quality networked content across markets and communities, by encouraging co-operation between the European content and language industries. Action line 2Multilingual and multicultural environment

Tartu 10 December 2002 localisation of applications and services addressing multimedia content accessible through various platforms and devices Action line 2Multilingual and multicultural environment What are we looking for? (2.1) Partnerships between content and language industries:

Tartu 10 December 2002 Action line 1Public sector information Networking of existing regional and national resources and their access and use by content actors Development of new multilingual resources for less widely spoken languages Covering an adequate number of languages Action line 2Multilingual and multicultural environment What are we looking for? (2.2) Projects strengthening the linguistic infrastructure in Europe:

Tartu 10 December 2002 Action Line 3 Increasing dynamism of the digital content market Call 3 Call 4

Tartu 10 December 2002 Action line 3 Increasing dynamism of the digital content market Objective To support the European content market by horizontal actions that increase the effectiveness of the main action lines of the programme. (3.1) Exchange of good practices (3.2) Strategic outlook of the content market (3.3) Management of rights for digital content - Accompanying measures - Call for tenders

Tartu 10 December 2002 Action Line 1.2 Creation of a European data collection Market/Users Health care institutions, biological, chemical and pharmaceutical laboratories and industries. Objective Creation of a scientific and medical data collection (dangerous agents, risk factors, assessed effects), technical information (safety protective measures, equipment and devices), regulatory and legal information

Tartu 10 December 2002 Partners I Public Health Institutions F S FI Private Sector I E

Tartu 10 December 2002 Science-I Action Line 1 Definition phase project The idea Educational tools based on geographical information held by the public sector. Objective Market analysis, partnership creation and development of a business plan. Market/Users Schools which will buy the tools for their pupils and or students accessing the service from the web

Tartu 10 December 2002 Cross Lingual 2 Objective Provide news, policy positions, discussion forums and contacts on selected EU affairs topics. Content adaptation by other policy portals: decentralised method for seven other languages. Action Line 2.1 Partnerships for multilingual and multicultural content Market/Users Industry and civil society organisations which take part in EU policy making.

Tartu 10 December 2002 Cross Lingual 2 Partners Content Providers and Publishers Language Translation and Localisation International Federation of Journalists Nouvelles communautaires, Positions et Acteurs Européens Software Platform

Tartu 10 December 2002 Objective Content creation, localisation and commercialisation of multilingual on-line content for children Action Line 2.1 Partnerships for multilingual and multicultural content Market/Users Parents that want to teach to their children notions of the local nature

Tartu 10 December 2002 Call 3 Call 4 Tentative roadmap Workprogramme adoption Dec-02 –Defines priorities and means of implementation for the last two years of the programme Fixed deadline Call III to be published around January 2003 (ca. 3 months) Continuous submission scheme valid until May 2004 Budget 2003 around 29 M €

Tartu 10 December )Who can participate? 2) Types of projects 3) Rightsizing 4)What distinguishes a good proposal 5)What not to do 6)Remember Call 3 Practical

Tartu 10 December 2002 Who can participate? Countries –15 EU Member states. –EFTA Countries: Liechtenstein, Norway, Iceland. –Candidate countries: Latvia, Estonia, Poland, Hungary (as of today) Romania (Commission agreed on 1 August 2002) Malta, Turkey, Slovenia (Expected agreement by Commission Dec 2002) Lithuania, Czech Republic (EC procedure in process) –Other countries and international organisations can participate without funding. Organisations –Public, Private, Non-Profit Call 3 Year 2003

Tartu 10 December 2002 Demonstration Projects Fixed deadline calls Consortiums consisting of –At least 2 partners from at least 2 countries –A lead partner reporting to the EC Normal size partners EC Contributes 50% - Up to € 2.5 million Projects normally run 24 months (up to 30) The final result belongs to the consortium Call 3 Year 2003 Showcase the use of information

Tartu 10 December 2002 Feasibility Projects Continuous submission Consortiums consisting of –At least 2 partners from at least 2 countries –A lead partner reporting to the EC Normal size partners EC Contributes 50% - Up to € 200,000 Projects normally run 9 months (up to 12) Not leading to a demonstration project Call 3 Year 2003 Designed to support the participation of Candidate Countries

Tartu 10 December 2002 Rightsizing Consortium –4 to 6 partners from 3 to 4 countries –Role of the co-ordinator Indicative community funding –Demonstration project 2,5 million Euro –Feasibility projects Euro –Accompanying measure 1 million Euro Call 3

Tartu 10 December 2002 Cost shared projects Accompanying measures Type of action Demonstration project Feasibility projects Best practice, guides and standards, SME measures, Consensus Programme level awareness and dissemination Type of call Fixed deadline Continuous submission Fixed deadline Typical duration Up to 30 months (typically 18-24) Up to 12 months Up to 24 months (typically 18-24) Up to 24 months Number of partners Typical EU contribution Up to 2.5 M € 50% funding Up to € 50% funding Up to 1 M € up to 100% fund Up to 1 M € up to 100% fund Call 3 Call 4 Project types and typical project characteristics

Tartu 10 December 2002 Features of a good proposal (1) A clear consortium description –Who is doing what and who they are –Balance A clear description of the targets of the proposed actions A clear understanding of the results –Intermediate and final results –Assessing and validation of result –Detailed exploitation and dissemination plan Call 3

Tartu 10 December 2002 Features of a good proposal (2) Clear objectives Clear motivation Detailed workplan broken down into workpackages A business plan Call 3

Tartu 10 December 2002 Features of a not so good proposal Unbalanced consortium Lack of innovation Objectives are to general, baseline is missing Bad practice: “Resubmission” or failed research(IST) proposals or submitting same proposals under other Als Weak management plan No breakdown into phases and milestones Missing link between objectives and workplan unclear responsibilities Insufficient risk analysis and fallback strategy Vague exploitation and dissemination plans Call 3

Tartu 10 December 2002 What eContent is not: No technology research & development No eGovernment No pure translation eContent keywords: Business dimension – close to market Partnerships –Public-private –Content – language industries Readily available technology

Tartu 10 December 2002 Call 3 — Study the documentation and the evaluation criteria thoroughly — Know the context of the eContent programme — Follow the guidelines and use the forms provided — Focus on your idea and find the Action Line it fits best - not vice versa — Consult the eContent info desk in case of doubt, — use of the pre-proposal facility Remember to

Tartu 10 December 2002 Contact points & info Help desk Pre-proposals