Mahindra Technology Mahotsav Category : Using never before used media – Innovative way of Communication.

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Presentation transcript:

Mahindra Technology Mahotsav Category : Using never before used media – Innovative way of Communication

Increase Awareness about MAT’s IT Applications Build Unique IT-Enabled Communication Medium Arjun MAT – Technologically Most Advanced Multi-Application Tractor Product Objective

Tractor Owners Tractor Drivers Dealers Sales men &Technicians Tractor OwnersTractor Drivers Technicians Dealers Diverse TG Build Common Platform for both Internal & External Customers Build Common Platform for both Internal & External Customers Challenge – Addressing Diverse TG

Strategy – Innovative IT Based Hybrid Media Self-Explanatory Application Driving User Inquisitiveness Never Used live platform – “Digital Interactive Touch Screen Interface” Fusion of Multiple Unique IT Mediums A M&M Farm Prosperity Website Mobile Media TG Contact Program Using Mobile Media

Approach Enter the “Space” of Technology Representing Farm Technology through MAT

An IT Ambience Providing Digital Access to each Individual Approach Trainer Explaining the Interface TG Using the Interface

Approach Live Technology Demonstrations & Test Drives

Hybrid MediaOutcome TG’s Acceptance for First Technology Tractor Increased Market share of the Brand