1 MIKE NIELSEN DIRECTOR SP MARKETING

CONTENT DELIVERY NETWORKS

3 RICH CONTENT DRIVES BANDWIDTH 180, , , , ,000 80,000 60,000 40,000 20, Worldwide internet traffic, PB/month # of Connections +32% Video +20% Non-video 17x Growth Forecast Model Source: Juniper, Cisco, MINTS

4  Session and bandwidth capacity of carrier networks is showing weakness  Media providers moving aggressively into Internet delivery  Value chain in upheaval  Pure players – Akamai, Limelight, Edgecast…  New entries – Intl telcos and NSPs – 22 of the top 23 SPs plan CDNs  New interests – BW optimization, advert WORLD WIDE CDNADJACENT SEGMENTS* The CDN opportunity 2013  Approx 70% opportunity in Americas  Massive Tier-2/3 carrier market  Ingest transcoding  Reporting/analytics  Content mgmt  Video monitoring $3.5B$1.6B CDN MARKET: WW REVENUE ABOUT THE MARKET THE CDN BUSINESS * Mobile optimization opportunity excluded from the adjacent segments

5 - 50, , , , , % 70.0% 75.0% 80.0% 85.0% 90.0% Source: RCBG analysis, eMarketer 2008 US online video viewers % of Internet Users Viewers (‘000’) ONLINE VIDEO USHERED IN A NEW PARADIGM IN MEDIA DISTRIBUTION ONLINE VIDEO IS NOW MAINSTREAM  Increasing portion of time & money  US subscriber > 4 hrs/month viewing online video content  Streaming provides a best effort experience today Source: RCBG analysis; CIBC US Video market revenue ($M) AND IMPACTING ESTABLISHED VIDEO REVENUE STREAMS  Internet video revenues forecast to reach $20B in 2012  Online video is impacting existing video markets Both media companies and service providers were ill-prepared for this shift to online video distribution Video Rentals & Sales $21,000 TV Advertising $83,000 Pay TV $73,000 Pay TV $99,100 Internet Video $20,235 TV Advertising $69,600 Video Rentals & Sales $25,000 Internet Video $710

6 THE EVOLVING CONTENT VALUE CHAIN CDN Model CreationAggregationSourcingDistributionDevices Carrier displaces online distributor Online Distributors CDN ISP Devices Production Content/UGC DevicesISP CDN Online Distributors Production Content/UGC Carriers Today Carrier displaces CDN provider CDN ISP Carriers 1-2 years Online Distributors Production Content/UGC Devices

7 WHERE DO YOU START? 11 VIDEO TRAFFIC OPTIMIZATION  Advanced multiprotocol Caching 22 CONTENT AWARE NETWORKING  Link QoE to Network behavior 33 NETWORK MONETIZATION  Build network value for content players

8 OPTIMIZED 3-SCREEN DELIVERY Value Added Services Center Packet Core RAN Backhaul GGSN SGSN VPN Media Flow Offloading 70% of traffic Value Added Services Center Packet Core RAN Backhaul GGSN SGSN VPN MX 3D ENHANCE USER EXPERIENCE 11 REDUCE TRAFFIC CONGESTION 22 BYPASS SERVICE COMPLEX 33

9 Reduced 76% Reduced 66% Reduced 75% CapExOpEx Power ++ + Reduced 64% IP transit Infinite possibilities QUANTIFIED TCO REDUCTION 5-year TCO model for traffic direct and media flow* Total cost of ownership reduced 70% * IDC TCO study February 2010

10  Juniper Media Flow captures the investments addressed to the low value traffic (Caching) BENEFITS FOR THE JUNIPER SPI PARTNER EXPONENTIAL TRAFFIC GROWTH OPEN NEW REVENUE OPPORTUNITIES  Juniper Media Flow provides content monetization bringing the NSP to the value chain INCREASE THE UP SELL OPPORTUNITY  Integrated network portfolio including CDN solution  Router, Switching, Firewall and now CDN SERVICES  Professional services and consulting