1 the designory Monthly Metrics January 2010

2 the designory Summary Traffic MetricTotalMoM Visits211, % Unique visitors179, % Pages per visit % Time spent2:28+7.1% Bounce rate47.4%-1.7% Search MediumTotalMoM Organic109, % CPC36, % PPC8, % Total154, % KPIs GoalTotalMoM FFEs14, % Appointments2, % PCCs180new Testimonials % Source: Google Analytics Absolute Unique Visitors Month Jan89,516133,766183,622 Feb88,444110,868- Mar94,929145,590- Apr111,041136,529- May123,925270,500- Jun129,523263,332- Jul140,230250,341- Aug132,864233,739- Sep109,750198,493- Oct103,059176,118- Nov109,016161,825- Dec122,020159,227- Annual1,356,3252,242,337185,632

3 the designory Daily Trend: Source: Google Analytics Visits +16.3% Bounce Rate; No Significant Change

4 the designory Rising Content – Ranked by % gain Source: Google Analytics Confirm Page Form page

5 the designory New Content – Ranked by volume Source: Google Analytics

6 the designory Lowering Content – Ranked by % drop Source: Google Analytics

7 the designory Top Content – Ranked by unique page views Source: Google Analytics Began1/4

8 the designory Traffic Sources – search engines Search +16.0% –Organic: +10.3% –CPC:+29.8% –PPC:+26.4% Share of all traffic: +0.9% For second month, yahoo only ‘gainer’ in share of ‘Big 3’ Source: Google Analytics Now includes Paid sources

9 the designory Traffic Sources – search engines Search: 69.4% organic (drops slightly from last month), 25.1% CPC, 5.4% PPC CPC continues highest bounce rate, lowest time spent PPC continues best goal conversion rate, but drops from last month (12.6%) (all goals) Source: Google Analytics Now includes Paid sources Both CPC and PPC continue to outperform organic

10 the designory Traffic Sources – referring sites Visits:+10.2% Share: -5.3% Source: Google Analytics Now includes Paid sources

11 the designory Length of visit Source: Google Analytics Infusion of paid traffic Now includes Paid sources Less short visits, more long visits

12 the designory Loyalty Source: Google Analytics Now includes Paid sources

13 the designory First Free Exam conversion Total FFEs: +45%: Conversion: GPs: -5%, Corp: +16% December Source: Google Analytics January 89,82770,460 14,5189, % 14.2% Jan 2010 Dec 2009 HospitalCorpTotalΔ HospitalCorpTotal Form12,70477,12389,82727% 8,16762,29370,460 Confirm5,9388,58014,51845% 4,0245,9739,997 Conversion46.7%11.1%16.2%14% 49.3%9.6%14.2% Δ-5%16%14%

14 the designory Appointment conversion Total Appointments: +20% Conversion: GPs: +16% January Source: Google Analytics, Unique Visits by page name December 11,55710,017 2,6682, % 22.2% Jan 2010 Dec 2009 HospitalCorpTotalΔ HospitalCorpTotal Form11,557n/a11,55715% 10,017n/a10,017 Confirm2,668n/a2,66820% 2,227n/a2,227 Conversion23.1%n/a23.1%4% 22.2%n/a22.2% Δ4%n/a4%

15 the designory PCC Appointment conversion Total PCC appointments: 180 (returned this month) Low form conversion –GP: 4.9% Corp: 2.6% January Source: Google Analytics, Unique Visits by page name December % 0.0% Jan 2010 Dec 2009 HospitalCorpTotalΔ HospitalCorpTotal Form2,7051,7984,503 n/a 033 Confirm n/a 000 Conversion4.9%2.6%4.0% 0.0%

16 the designory Testimonial conversion Total Testimonials: 85 Conversion: GPs: -12% January Conversion dropped at both steps this month. Source: Google Analytics December

17 the designory Thank You