@properties monthly meeting Prepared by: 10/7/2011.

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Presentation transcript:

@properties monthly meeting Prepared by: 10/7/2011

Agenda Date : 10/7/11 Subject: Monthly Status Report Originator : LSEO Duration: Client : ATPRLocation: Representing Agency : Representing Client : Chris O’Neill Chris Garrett-Kern Elizabeth Lyskawa Ben Hooper Discussion: Review Monthly SEO Campaign Review Monthly PPC Campaign

Monthly Executive Summary  Organic Traffic | SEO Rankings Reports | September 2011  Organic Conversion Rate: 7.18%  Total Organic Visitors: 28,690 (YTD average: 23,505)  Total Organic Leads: 2,061  Paid Search Traffic | PPC Weekly Reports | September 2011  Paid Search Conversion Rate: 5.83% (City: 6.54% | North Shore: 3.40%)  “City” Milestones (Clicks: 4,466 | Conversions: 292)  CTR above 7.00% (6th consecutive month)  # of Leads above 200 (9th consecutive month)  CPA below $15 (11th consecutive month)  “North Shore” Milestones (Clicks: 1,291 | Conversions: 44)  CTR above 4.00% (7th consecutive month)  # of Leads above 30 (9th consecutive month)

Monthly SEO Rankings Monthly visitor average -> 23,505 visitors Monthly visits (Sept 11) -> 28,690 visitors Monthly CPC average is -> $0.09 Monthly CPC (Sept 11) -> $0.07

SEO Off Site | Link Building

Rank Checker Report | Power Footer KW’s

Organic Ranking | Chicago Real Estate

Monthly PPC Report (CORE/CITY) AdWords & adCenter 3 Month Test | Apples to Apples | Adwords & Adcenter Adcenter: Lower CPC Lower CPA Better Ad Position Adwords: Higher Search Traffic Higher Clicks Higher CTR Higher Conv Rate

Monthly PPC Report (INVEST/NORTH SHORE) AdWords & adCenter 3 Month Test | Apples to Apples | Adwords & Adcenter Adcenter: Higher CTR Lower CPC Lower CPA Better Ad Position Adwords: Higher Search Traffic Higher Clicks Higher Conv Rate

Monthly PPC Report (COLLECTIVE) AdWords & adCenter 3 Month Test | Apples to Apples | Adwords & Adcenter Adcenter: Lower CPC Lower CPA Better Ad Position Adwords: Higher Search Traffic Higher Clicks Higher CTR Higher Conv Rate

AG: Lincoln Park Buy Condo AdWords CORE | September 2011

AG: Chicago Condos adCenter CORE | September 2011

AG: Buy Single Fam Evanston AdWords INVEST | September 2011  Pause

AG: Buy Single Fam Evanston adCenter INVEST | September 2011 Pause 

Thank You!