Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

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Presentation transcript:

Background and History History of the Internet –Darpa – , Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

Marketing Concept Production Concept Sales Concept Marketing Concept One 2 One –Amazon; cookie files and collaborative filtering … Life Time Value Viral –Hotmail –Social media, blogs

Communications Model One to many, and indirect One to one, and direct and chatter

Media Convergance Each media survived emergence of new media … can this persist ? Newspaper Business Model ?

Evolution of Web Design Brochureware E-commerce / transactions Community Search impact

Evolution of Search Web crawler Alta Vista Google Time-based search ? Local search ?

Evolution of Internet Advertising Banner advertising: Wired 1994 CPM versus PPC Text-based ads on Google

1.0 to 2.0 Blogs / podcasts RSS News readers