Building a Search Engine Friendly ™ eCommerce Website ECMTA Webinar July 2008 Mountain Media is a trademarks of New Earth Technologies. All other logos/images used herein are for demonstration purposes only and are the property of their respective rights holders.

Why Natural Results? Up to 85% of searchers ignore paid listings 63% of the top natural (organic) listings get click throughs Natural (organic) search results convert 30% higher than ppc Pay-per-click (PPC) costs are over 37% higher from last year to this year Q1

40% 20% Key Elements of SEO The 20:40:40 Rule Content - Relevant - Accessible - Keyword Rich Link Popularity Quality, related links Relevant Linking speed Technical Spec Site Architecture Navigation Meta data

Title Tags Are yours unique? Select an eCommerce solution that: -Automatically generates Title Tags based on category or product name.

Meta Description Tags Yes, they matter too! Select an eCommerce solution that: -allows you to add your own unique meta description tags. -or that automatically forms them from the 1st paragraph of content.

Breadcrumb Trails Help your interior pages get found! Select an eCommerce solution that: -Dynamically generates navigational breadcrumbs.

Site Navigation Dynamic versus static Select an eCommerce solution that: -Allows for textual navigation versus graphical -Auto generates navigation

Sitemap Do you have one? Two basic types of site maps: -An HTML sitemap lists the pages of your site to help users find information. -An XML Sitemap is a way for you to give Google information about your site.

Friendly URLS Category, product & product detail pages Select an eCommerce solution that: -Generates search friendly URLs -Allows for product name in the URL Too Many Variables!Session ID!

Clean, Error Free Code Have you validated your site?

Friendly Images Text is still king! Make sure your images, flash and video: -Are described in the alt tag for each. -The Search engine will read the alt text and index what the image is about.

Closing Summary What you need to remember Select an eCommerce solution that: -Allows for textual navigation versus graphical -Auto generates navigation -Auto generates title tags based on category or product name -Allows for unique meta tags and automatically names them from the first paragraph of your content -Dynamically generates navigational bread crumbs -Generates search friendly URLs and allows for product name in the URL -Is XHTML 1.0 strict compliant Mountain Media can help! Call us for a free website evaluation at (877)