Client Presentation. Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan.

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Presentation transcript:

Client Presentation

Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan

Search Engine Optimization SEO Inorganic Organic

Metatags

Current: Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver Evolve Designs|kitchen bath home Suggested:

Social Media

Combined Social Media Strategy

Add social media links or widgets here! More blog posts

Facebook Ad Test Hypotheses: 1. Ads in Newsfeed will get more clicks than ads on the right side 2. Ad with photo of person will get more clicks than other photos (kitchen, company logo)

Image 1: Image 2: Image 3:

Key digital strategies: how do you want to grow your online business? REACHACTCONVERTENGAGE Segmentation & Targeting Brand Positioning & Value Proposition Content Strategy Integrated Communication Strategy

Tactics: Which digital marketing activities to optimize REACH  Pay Per Click (PPC)  Online Advertising  Online PR

Tactics ACT & CONVERT  Conversation rate optimization  E-commerce management  Lead generation techniques  Content marketing – blogs, webinars, case studies, testimonials  Home page optimization  Landing page optimization  AB and multivariate testing

ENGAGE  Content marketing – blogs, webinars, case studies, testimonials  Customer service and support Tactics