Crowd Funding Your Next Book Presentation by Dr. Letitia Wright Crowd Funding Expert and Strategist Copyright 2013 Dr. Letitia Wright - Materials may not.

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Presentation transcript:

Crowd Funding Your Next Book Presentation by Dr. Letitia Wright Crowd Funding Expert and Strategist Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Crowd Funding is a Thing! Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

What is Crowd Funding? Crowd Lending Crowd Donation Crowd Equity Reward Based Crowd Funding Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Reward Based Crowd Funding Use a 3 rd party website (over 500) Usually has a specific time period Gives something in exchange for different pledge amount Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

The Websites Simple Process Money They do: Process money for you Charge you a fee for processing Refund money if you don’t make your goal ( policy) Have their own rules Give some credibility They do not/will not Be responsible if you never get your reward Check deeply into any project to look for fraud Promote you unless you are over funded Bring supporters to you Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Good Campaigns Have a video Have frequent updates Supply extra materials Get over funded Have good graphics Have good PR Have good marketing Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Quick Overview on How it’s Done Decide on money goal Decide on website to use Decide on amount of time Fill out the required information Set up amazon or PayPal accounts Create appeal video Start and market campaign End campaign and distribute rewards Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Comic Book Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Book went $627 over Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

A little over 1 month Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Went $21,000 over Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Went $6,556 over! Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission

Dr. Letitia Wright Copyright 2013 Dr. Letitia Wright - Materials may not be used without priorwritten permission