Start Here Hard Harder than You think No Way Man! T/F

About how much of American businesses are owned by women?

One third

The Internet has given more power to this group of individuals

consumers

use this type of communications to reach a large number of different customers

bulk distribution

one of the main ingredients in insuring repeat business from a customer

high level of customer satisfaction

the collections of information about a customer’s age, home location, and spending habits

demographics

Why do hotels take surveys when their customers check out

to plan forecasts

This usually happens to a regular registration when the customer does not arrive by 6:00 p.m

the room is made available for walk- in customers

This is usually given to a customer when they make a reservations with a credit card

conformation number

Because the hospitality business is customer-driven, what big advantage does the customer have

the ability to negotiate price

large cities like having convention centers

they generate jobs they help the economy they generate local taxes

a great cyber market that allows customers to bid on hotel and airplane reservations

PriceLine.com

Large cities often use tax dollars to develop convention centers that help the economy

TRUE

Four in ten online consumers prefer over paper mail for business correspondence.

TRUE

Providing satisfying customer experiences for hotel and restaurant guests begins with the housekeeping department.

FALSE

Selling a hospitality facility involves more than renting rooms or tables

TRUE

The hospitality sales department realizes the direct relationship between customer satisfaction and repeat business.

TRUE

Customers expect convenience and consistency from the hospitality industry.

TRUE

A stayover customer has a guaranteed reservations

FALSE

Hotels often use a data base to keep customer profiles which help in determining marketing strategies.

TRUE

A business forecast is a record of the number of customers a business had in the past few years.

FALSE

I would be considered an infomediarie if I was checking out of a hotel today.

FALSE

All hotel employees should be concerned with the appearance of the hotel and hotel sales.

TRUE

Many hotels will hold a room until 6:00 p.m. without a credit card.

TRUE

The Democratic Party is considered a big “money maker” for hotels when they have a convention.

TRUE

Fringe benefits such as health and dental insurance help keep employees loyal to their employers.

TRUE