Briefing for PHMA – New Orleans 2007
Military. Home. Peace of mind. An online CONUS Joint Services housing referral solution that directly connects service members and their families with available housing in the community. Efficient referral management tool for housing offices to connect customers with homes all hours of the day. No cost method for property managers to market their available rentals directly to service members and their families. Home buying and home selling solution available through Military Moving Station. What is AHRN.com?
Military. Home. Peace of mind. AHRN.com Stakeholders #1 Objective: Meet the needs of service members and their families. HQ
Military. Home. Peace of mind. 67% of Service Members live “on the economy” in rental units or in privately owned homes; this % will continue to increase as DoD moves toward privatized housing efforts, longer assignments, and transformation of forces. Based on a study performed in Phase I, there was no consistent way to get housing data to a service member when they needed it and how they needed it. Quality housing is recognized as a key factor in Service Member quality of life, impacting recruiting and retention. Currently, nearly 80% of household goods shipments are delivered to storage-in-transit because Service Members have not secured housing before their move. Storage and redelivery are costly and lead to high damage claims. Why DoD Requisitioned AHRN.com
Military. Home. Peace of mind. “Available” Rentals Only: Property availability is the key focus Reduces time, OOP and headaches by evaluating only those homes that are on the market now and not chasing down stale data. Global (web-based) access gives military members 24/7 access prior to arriving at new duty location. Allows members to know what all their housing options are to make informed decisions about where they want to live. BAH IntegrationReduces time to submit BAH data - no more manual data entry into MHO WEB. Housing Office Administration-No software installation, maintenance nor IT staff required to run system at housing office. -Housing office oversees but does not manage data. Rental Partnership Programs / Deposit Waiver Support Allows service members to search for listings that provide military benefits – thereby saving OOP. Free to community and other military home owners to rent and “keep it in the family” Gets the community engaged creating a strong partnership, fostering patriotism. Helps military save money on advertising their homes for rent and keeps it in the family. Features and Benefits of AHRN.com
Military. Home. Peace of mind. Military Moving Station is committed to helping military families make smart home buying and selling decisions Military members have many questions How do I choose the right agent? What can I expect from an agent? Who should I trust? How much house can I afford? Am I getting a fair deal? How much should I offer? How can I find out what homes are selling for in the area I like? Should I get pre-qualified for financing? What types of a home loan should I get? How do I know if I am being charged “junk fees”? And many, many more…
Military. Home. Peace of mind. Military Moving Station Real Estate Counselors advise and educate military members throughout the home buying and selling process Military Moving Station offers free information and guidelines on a variety of home buying and selling topics Assess their real estate needs Walk with military member through each step of the decision making process Gain access to pre-screened real estate agents who adhere to the highest standards and specialize in working with military families Help them understand mortgage options, allowing access to special rates from a variety of lenders The Smart Resource
Military. Home. Peace of mind. Military Moving Station provides unbiased answers with no obligation to anyone other than the military member Not owned nor operated by any relocation services provider Do not own or operate any relocation services provider Service providers do not pay to belong to our network Independence from real estate brokerage firms, mortgage companies, etc.. allows us to act in best interest of the military member
Military. Home. Peace of mind. Military Moving Station works with only the most qualified real estate brokers/agents Brokers/agents must have extensive experience in working with military families Must attend Military Moving Station training seminar Preference for ex-military members and spouses Only full-time, professional agents Continually assessed and evaluated by consultants and military members Communicate with consultants on regular basis
Military. Home. Peace of mind. Time, energy and cost savings to the military family is significant Cost example: Wells Fargo mortgages initiated through Military Moving Station: Lender FeesMilitary Moving Station National Average* Mortgage Broker$0$839 Processing Fee$235$320 Underwriting Fee$0$269 Appraisal Fee$325$327 Other$113$313 Total$673$2,068 $1,395 Savings 30 Year Fixed MortgageMilitary Moving Station National Average* Interest Rate**6.125%6.460% Interest Paid over Life of Loan$237,480$253,197 $15,717 Savings * Bankrate.com 10/06 Survey ** Based on $200K mortgage $17,112 Total Savings
Military. Home. Peace of mind. 75 Installations Inventory –100,000 listings 40% Houses 25% Condos / town homes 25% Apartments 10% FSBO, shared rentals, military housing –100,000 users Traffic Since June 2004 –2 million page views a month –152,000 unique visitors –Inquiries from all over the world during every hour of the day Statistics
Military. Home. Peace of mind. Implementation by Installation Count - CONUS 0%28%100%
Military. Home. Peace of mind. Implementation by Military Member Count - CONUS 0%60%100% 38% adoption
Military. Home. Peace of mind. Hours of Use PST EST
Military. Home. Peace of mind. E4-E7 03, 04, 05 Military Members: Users by Rank
Military. Home. Peace of mind. $768,800 OOP saved Military Member Rental Listings
Military. Home. Peace of mind. Managed Listings 100% MHO Managed 19,500/yr hrs saved $370,500/yr saved Pre-AHRN.comPost-AHRN.com
Military. Home. Peace of mind. Survey Says… 63% Found Housing Through AHRN!
Military. Home. Peace of mind. Survey Says… 57% Experienced a Door-to-Door Move! (of the 63% housed)
Military. Home. Peace of mind. Demo…
Military. Home. Peace of mind. Survey Says… We were very confused and disconnected before we accessed the AHRN web site. After we used the site we found the home we live in now less than 3 days later. We have recommended AHRN to any and every of my fellow USASMA classmates. Military Members Said: AHRN is a wonderful initiative. Thanks to AHRN, we were able list and rent our house in Florida ourselves and forego paying a property manager to do the exact same thing. It allowed us to reach out to a great housing demographic...fellow military members and families. We were very pleased with our first experience using AHRN to list our home and will definitely use it again if/when our current tenants move out. Just get more military bases to participate! Thank you for this service. It made the process of locating a new home much easier for all family members, especially during the uncertainty surrounding a change of station Both property managers and military members said that AHRN provides good to great value. 89% Military members would refer to another member. 90%92% Property managers would refer to another colleague.87%88% Property managers had never worked with the housing office before.50%46%
Military. Home. Peace of mind. What to Expect… 30 days before, AHRN Team Leader will contact you. AHRN Team sets up your own portion of AHRN and imports your legacy data Work with AHRN Team to obtain legacy data, schedule meetings with Commanders, Housing Office staff and local property managers Implementation Process 2-3 days of on-site training and meetings with Commanders, Housing Office staff and local property managers 1 week follow-up 1 month follow-up 3 month follow-up Ongoing support provided for military members, housing office, and property managers via Live Chat, 800 Help Desk, Post Implementation
Military. Home. Peace of mind. Case Study 3 installations – Peterson AFB, Fort Carson and USAFA Approximately 19k living in the community 6,300 moving in/out a / mo 12k more getting restationed in Colorado Springs 12 months Prior to AHRN: Using ACES at Peterson and USAFA, Excel Spreadsheet at Carson Consolidated 367 available listings Colorado Springs Outcomes October December available listings imported996 listings available, 5080 in db 215 owned by the housing offices0 owned by the housing offices 0 photos11,461 photos 47 in RPP, 2813 offer benefits 407 MM / PMs Started working together to consolidate redundant activity More inventory / more choices Better customer service for more informed decisions
Military. Home. Peace of mind. Working Together… MHO Toolkit Best Practices Installation level marketing In our follow-ups, we help you in your marketing efforts. Follow-up Nationwide marketing Search engines OneStop links to AHRN.com HQ housing links to AHRN.com (and other high level links) MilitaryTimes marketing Newsletters Conferences More housing (volume) More choices (diverse listings) Captures rentals farther in future Allows service members to retain property and rent it – retaining equity in home Empowers members with information when uncertain and thousands of miles away Ensures homeowners buy/sell quickly with assurance that they are getting a fair price Gets military housed quickly and before they moved!
Military. Home. Peace of mind. What to do from here? Reference the list of locations where AHRN.com is available. Send your PCSing service members to AHRN.com (in deployed locations) Contact your drive team representative to express your interest in AHRN.com! Army – Vernona Aslim (ACSIM) Navy – Nancy Ward (CNI) Air Force – Alice Gladden (AF/ILEHO) Marine Corps – Nikki Kolen (HQ Marine Corps) Usernames / passwords in packets. Take test drive – test.ahrn.com